Smart SEO Tactics for New Businesses & Startups 32

Smart SEO Tactics for New Businesses & Startups -

This is a guest post by Evans Walsh, a freelance content writer.

Search Engine Optimization could be totally terrifying if you are starting a new business or a startup.

Most of the startups know pretty well that search engine optimization is the key to online success but many of them do not have any idea about the ways to develop an effective strategy.

Many top digital marketing organizations would be promising top rankings in the SERP to the startups.

However, most startups usually, come up with extremely limited budgets so they are really confused whether to end up spending hundreds of dollars to hire the experts at the very beginning or to try some strategies on their own, first.

Here are some effective strategies to initiate search engine optimization for your business until your revenue is enough for supporting the cost of hiring the professional experts.

1. Register With Bing and Google Webmaster Tools.

Once you have come up with your website, you must consider registering with Bing and Google Webmaster tools and then submit your sitemap.

This is necessary as this is the most effective way of informing search engines regarding your website including your future content updates.

This is an effective way of finding out exactly what the search engines understand and know about your content.

2. On-Page Optimization Is Essential.

Often some startups completely forget or ignore the most effective SEO factor for long-term success. On-page optimization of your website is supposed to be really important and necessary for success.

Ignoring on-page optimization could prove to be very costly as the results would be coming painfully slow and you would be placing yourself at a great disadvantage.

All your posts and pages must be given a unique title that would be including main keywords precisely for that page. Include Meta descriptions as they are a crucial place for including relevant keywords present within the content. Keywords must be included in the shape of Meta tags.

Often individuals make the mistake of placing too much importance to links from other sites. These links could be really important, but obviously, there are other important links as well.

Internal links could be a truly useful search engine tool to possess. Internal links are an exceptional weapon in the search engine arsenal.

3. Planning Content Investments & Practicing Content Marketing.

Assuming you are having a grasp of the key concepts and have come up with a tactical keyword list, you are well-prepared to come up with a really high-level plan.

The world of SEO is highly technical and has two key components: Do not mess up your indexing simply by generating content which is duplicate or cannot be seen and you must ensure that you would be coming up with Search Engine Friendly Code.

Advanced content management systems are excellent in this sort of work.

If you use WordPress, you must be very lucky because there are several SEO plug-ins which would be making the technical aspect of the business very easy. The majority of the content management systems could also create sitemaps. Creating APIs or open data sets is an upcoming element of SEO.

Once you know the specific keywords people would be using for finding your business, you must concentrate on creating relevant and top quality content. It is always better to come up with a simple website.

Remember site structure really matters. It is a good idea to group content into related categories and ensure that navigation is truly user-friendly.

You must help your users to get what they are looking for in maximum 2 clicks and you must also have meaningful and friendly URLs.

4. Practice PR, and Search-Informed, Distributed Communication.

The fact that you’ve launched a new business is extremely newsworthy and you should use this big event as a launch pad to drive inbound links to the deeper pages through good anchor text.

This is not confined to press releases only. You could go for interviews, get your employees to share deep pages on their Google+ profiles and thus, attract attention to the deeply nested functionality of the site.

It is a very good idea to empower your employees and use them as a PR weapon online to drive inbound links and social signals, giving you the launch you deserve.


Whether it is a new business or a startup the above-discussed tips would be helping your search engine optimization endeavors to be more effective and successful.

Once your business has been launched, the content and the keywords you care about could be changing, however, the game would obviously, remain the same.

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What the Richest People in the World Have in Common 4

What the Richest People in the World Have in Common

Getting rich is something everyone dreams about.

For those facing financial hardships, getting rich seems the only way out to tide over shortage of money. For the bourgeoisie – the working class – getting rich conjures up visions of stuff they want to buy for luxury or higher social status. Millionaires also wish to get rich: they want to become billionaires and enter Forbes List of the world’s wealthiest people.

Unless you inherit a fortune or get lucky at lottery or sweepstakes, getting rich can be quite tough.

Yet, there are countless rags-to-riches stories around the world. Enterprises such as Amazon, KFC, Facebook or SpaceX have become runaway successes within a short span. The reason: their founders have several things in common, which is rare among other people.

Here we look at various traits that the world’s richest and most successful entrepreneurs have in common.

The Common Traits of The World’s Richest People

The Common Traits of The World's Richest People

1. Serving People.

“If your only goal is to become rich, you will never achieve it,” said John D. Rockefeller, who laid the foundation stone for America’s giant petroleum industry and his own enterprise, Standard Oil. The same adage holds good today.

Facebook, for example, was launched by Mark Zuckerberg and his roommate, Eduardo Saverin to allow Harvard University students to share profiles and pictures

There are countless such examples of ordinary people striking rich. However, they share one thing in common: serving people. The main objective of launching these enterprises was to make life easier or enjoyable for people rather than earning money.

2. Reading Books.

Microsoft founder Bill Gates, celebrity TV show host Oprah Winfrey, SpaceX and Tesla CEO Elon Musk, Berkshire-Hathaway CEO Warren Buffet and several other extremely rich people of the world have one more thing in common: they are avid readers.

Bill Gates reads at least 50 books every year – an average of nearly four and a half books per month.

Elon Musk owes his success at SpaceX, the project to open space tourism to his love for books and the knowledge he gained from them about rocketry. Oprah Winfrey attributes her success to dozens of books, including some 70 top titles she read on her way to success while Warren Buffet spends about 80 percent of his day reading books.

3. Long-Term Financial Strategies.

A report by CNBC states, all wealthy people depend upon long-term financial strategies rather than short-term gains. They utilized their earnings and savings to invest in safe stocks that would assure gains in the long run rather than indulging in risky trading that can offer high returns.

Such financial planning and decisions ensured they do not lose money. Further, they invested money in their enterprises without the hope of immediate returns.

These wealthy people first focused on building a brand, offering value for people to identify with the brand. And later, popularize the brand through word-of-mouth publicity, which is more effective than traditional advertising.

4. Never Say Die.

Yet another common character trait shared by the world’s richest people is, they are not quitters.

Like every other human on Earth, these wealthy folks also witnessed ups and downs in life. Some of these were so overwhelming most ordinary people would have called it quits and gone in search of easier ventures.

Brian Chesky, Joe Gebbia and Nathan Bleckharczyk, founders of Airbnb, the world’s largest hotels and accommodations aggregator were plagued with financial problems.


Heavily encumbered with debts, bankruptcy was staring at these entrepreneurs in the very eye. Yet, they did not budge. They innovated their service that made Airbnb the world leader in its field today.

Another excellent example is Colonel Harland Sanders, whose recipe for fried chicken was rejected as many as 1,009 times before it was accepted. Col. Sanders is the founder of global chain Kentucky Fried Chicken or KFC.

5. Accepting Criticism.

Most people flee from criticism of any sort. Rather than learning from negative comments arising out of their behavior or work, they take umbrage rather quickly. Yet, they do not bother to amend their behavior or work pattern.

All wealthy people, however, are different. They are willing to be criticized for introducing new ideas or thoughts.

Jeff Bezos, founder of Amazon, rightly says that those who will try and do something new must be willing to draw criticism.

Steve Jobs, founder, Apple, Inc. puts it in even stronger words: “If you want to make everyone happy, do not become a leader; sell ice cream instead.”

The success of Amazon and Apple proves their founders were right when it came to accepting criticism.

6. Out of The Box Thinking.

how regular life looks like and why it won't make you happy

Thinking outside of the ‘box’ or a typical mindset is often impossible for most people. Understandably, because everyone draws their mindset from factors and circumstances they are raised and educated in.

This mindset eventually becomes a formidable fetter for anyone wanting to become an entrepreneur. Generally, most people follow the flock and take professions they falsely believe as best suited for their skills. Others try to follow footsteps of their parents.

The wealthiest people in the world never followed flock or took lucrative professions of their parents.

Mark Zuckerberg’s father was a dentist and mom – a psychiatrist. Bill Gates’ dad was a banker father while his mother was a lawyer.

Despite coming from wealthy families, they chose to follow their passion rather than confine their thinking to the proverbial boxed mindset. Col. Sanders had lost his parents at a young age of six years and had to shoulder responsibilities of his siblings.

Other Examples of What The Wealthiest People Have in Common

As we can see, these qualities or personality traits are common to the world’s richest people. It sets them apart from others. Most of them launched small enterprises with the sole purpose of bettering the lives of people. Their products or services gained popularity because money was never their consideration. Widespread use of their technology, products, and services eventually led them to become wealthy.

These traits are not typical to the US or the western world, as one may mistakenly come to believe. A glance at some richest people in India and elsewhere also reveals, they share the same characteristics with their American counterparts. This amply proves that richest people around the world share something in common, regardless of where they live and flourish.

Another common trait that all rich people share in common is philanthropy.

Since childhood, they believe in giving back to the society and helping the underprivileged. They practiced charity when they were not so rich and continue to donate money for the betterment of the society even after becoming billionaires.

These richest people on the planet never waited to become wealthy. Instead, they were philanthropists since childhood – a trait most other people pathetically lack or try to foist upon themselves to gain popularity.

In Conclusion

It is not easy to become wealthy. Or everyone would become a millionaire. People who do make it to the top have a different way of thinking combined with an undying zest for learning new things and educating themselves.

They do not consider conventional learning at universities as the end of their education. Instead, they try and acquire new skills every day and find ways and means to become better humans rather than focusing on fattening their purses.

The world’s wealthiest people also share one common trait: they are not people pleasers, despite their generosity and willingness to serve the society. Because they know, trying to please everyone will get them nowhere and could mean possible failure.