social media marketing tools

One of the most crucial aspects of any business is marketing.

It’s a process that is intended at broadening the business as an entity. Although there are stipulated strategies to conduct an effective marketing, the rise of technology has totally changed how things were done traditionally.

Today, marketers utilize the Internet to conduct their activities with ease. Furthermore, the Internet has proven to be a reliable platform in terms of cost and efficiency.

But social media has risen above all the others as an incredible marketing platform.

This is because it has become part of the contemporary culture and millions of people utilize an array of social media platforms daily. This is a perfect hunting ground for marketers.

Although it may sound easy, the dynamics of carrying out a successful marketing campaign on social media networks is not easy.

That’s why there are online tools dedicated to making your work easy. This article will spell out these social media marketing tools in detail to help you become a successful social media marketer.

9 Social Media Marketing Tools

1. Mention

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Just as the name suggests, Mention is an online platform that mentions what is trending on the social media networks.

It is a powerful social referencing tool that enables the user to remain up to date on what is trending. The most outstanding fact about this tool however, is that it is so simple to use with simple controls that are user friendly.

Some online marketing critics even find it more powerful and simpler to use than Google Alerts. You can also customize the settings in this platform to suit your needs, e.g. you can set for a default alert that takes you directly to the page you want rather than the Mention page.

2. Swayy

Swayy is a social media marketing tool that boasts of some incredible features.

It basically highlights all the top stories on social media networks and presents them to you in a dashboard. This makes it easy for you to see what topics are trending and choose the one to write about.

It doubles up as a sharing tool. You can create posts and easily share them on your Facebook, Twitter and LinkedIn pages with a click of a button.

And this feature enables you to share articles on a scheduled process to an array of multiple platforms in the shortest time possible.

3. eGrabber’s Account-Researcher

This is considered to be one of the most powerful research tools for marketing.

eGrabber’s accounting researcher basically works like LinkedIn. The only difference is that this tool is more advanced in detail searching within the shortest time.

Effective marketers need to know all the prospects of their competitors. This is where this tool comes in handy. It will give you the names, contact details and all other information about your competitors in a single search.

4. Compfight

It goes without saying that images are an integral part of any social media post. They attract more readers to your posts, thus increasing the chances of people sharing them.

The only problem with professional quality images is that they are difficult to find. More so, they are quite expensive, especially if you are working on a shoestring budget.

The good news is that Compfight is the remedy for all these. It is a powerful social media marketing tool that enables you to use the top quality photos at very low prices. Essentially, what this tool does is peruse Flickr for photos that meet your idea description. Then, it gives you HTML links for attribution, which is utterly important.

5. A-writer

Content creation takes a lot of time and energy. It’s an art that requires niche perfection. This is what most writers’ lack.

A-writer is a writing platform with experienced niche writers who are professionals in their fields. It is a good way to get your content created within the shortest time possible and at a lower cost.

6. Tagboard

Every social media marketer should stay updated on the trending keywords and hashtags.

But how do you search for what is trending? That will obviously take a lot of time considering the number of social networks available today. Well, the solution is the next one of the social media marketing tools on this list – Tagboard.

This is a keyword monitoring tool that synchronizes all the trending keywords from multiple social platforms into one dashboard. This way you can easily access the topics that are trending and decide on the one to write about depending on your future predictions.

Other advantages include brand monitoring for small business entities, content curation, where you can easily know what to talk about in your content.

7. RivalIQ

Social media marketing is all about improving content sharing by maximizing clicks and content shares.

This is often a difficult task for content creators. However, the secret is to have an in-depth analysis of all parameters involved.

RivalIQ is a social media analytical tool, giving you an analysis of clicks on your content, views, shares and all other aspects pertaining your post.

This way you can know how to improve the content effectively. The tool also has an incredible alert feature that enables you to know if there is a new trending post from your competitors.

8. Pocket

Pocket is a social media marketing tool specifically created for content curation.

It allows you to create flawless content that your fans will love.

The best thing about this tool is that it is synchronized to work well with all social media networks like Facebook, Twitter and schedule through the integration of Buffer.

More so, this tool allows you to save your articles on any mobile device for quick reference at any time. This means that it’s integrated with mobile devices and other operating systems like Chrome.

9. Smqueue

Smqueue is a social media sharing toll that is fully automated to make scheduled posting of your content on numerous networks on a daily basis.

It’s one of the top automated productivity tools for social media marketers. It is quite easy to use and costs less, and is an awesome way to promote your content.

What other social media marketing tools do you use?

About The Author

This is a guest post by Kiara Hallihan – a content marketing consultant. She believes that every marketing campaign could be spiced up greatly with quality content.

Check out some of the most effective social media marketing tools marketers use for their campaigns for better results: