4 Ways to Thank Your Customers and Encourage Them to Do Future Business 69

Personal Money Management

This is a guest post by Maxwell Donovan.

How do we engage past and present customers to keep doing business with us? How do we persuade them to make another purchase, or at the very least consider us the next time they’re prepared to buy?

Regardless of the niche of your business, engagement goes a very long way.

A simple ‘thank you’ often has a lot more benefits than actual incentives. Here’s what you need to do to preserve engagement levels with your customers.

1. Write your customers a personalized note.

Have you ever thought of going old-school on your customers? “Thank you” notes delivered through their physical mailbox can be a great way to engage them.

It’s surprising and fun if you do it right.

As a business person, one of your biggest accomplishments is to see that your customers are happy; because happy customers react.

When was the last time you got a handwritten “thank you” card from someone?

When sending notes to customers, make sure you send them to the right group of people. This is where technology comes in. Segment your target audience by age, job, and personal preferences.

Then answer yourself the following questions:

  • What did they buy from you and your business?
  • When did they buy?
  • How many purchases did they make?

These sorts of questions will help you send your customers the best “thank you notes”.

Write them something they can relate to, and use words from the heart. This will help maximize the impact, and they’ll be deeply moved by the fact that you used an old-fashioned technique to reach them.

In a world of email and online orders, getting something is the mailbox is something extremely touching.

2. Invite your customers to an event.

6 Great Ideas for Organizing Corporate Events - let's reach success blog

Inviting customers to an event hosted by your company is a great way to thank them for appreciating your company.

Set up an exclusive event, and make sure to send them personalized invites.

A black-tie cocktail party, for example, is a great way to engage with customers, socialize, and collect feedback. Don’t make the event too sales, and focus on building relationships.

Customers appreciate companies that are humane; that caters and listens to their needs. Set yourself apart from your competition, and set up an event they can remember.

3. Wow them with unexpected incentives.

Whether we’re talking about discounts, coupon codes, or email content, it’s very important to nurture your customers.

The best incentives should be offered when the customer expects them the least. It doesn’t have to be Christmas to showcase your appreciation. Pick a day and just give them something they want.

Set up a flash sale with an 80% discount on one of your best products. Craft a beautiful, qualitative email and mention that it’s an exclusive offer. Make sure the content is qualitative and don’t trick them in any way.

Honesty goes a very long way when it comes to grabbing people’s attention.

If you can’t afford to spend a lot of money, a free, exclusive e-book should do the trick. Provide valuable information they can use, and they’ll be eager to find out more.

4. Loyalty programs.

A VIP rewards program will make your customers feel special. They’ll feel special and appreciated, therefore they’ll be more than eager to sign up for the program.

You don’t have to craft the most complex rewards program. As long as you have something to offer them (something they don’t normally have access to), their interest to stick around with remain intact.

In fact, they might even spread the word and tell other people about the way they feel when doing business with you.

Encouraging customers to keep buying what you’re selling is not rocket science. In today’s cut throat business environment, the key to excellent customer service is customer care.

Look after their needs and wants outside holiday season, and always make sure to thank them for their support.

Branded corporate gifts are also a good idea, but your idea of a gift has to be personalized. It has to entice and grab attention, so that your incentive becomes memorable in the eyes of the customer.

Little by little your brand’s awareness will increase, and people will want to know more about your brand and business. All you need to do is say “thank you” more often.

Get The Lifestyle Designer's Digest
Directly into your inbox every Monday.
Previous ArticleNext Article

9 Ways to Handle Change in Your Life [Infographic] 3

9 Ways to Handle Change in Your Life [Infographic]

When a big change happens in your life, it doesn’t have to be a negative change to have a huge impact on you.

Change causes uncertainty and our brains and bodies react to uncertainty by trying to protect us with the release of fight or flight chemicals and hormones.

The downside to this is that living with these for an extended time results in elevated heart rate and affects your digestion, immune systems and blood flow.

But there are ways you can regain control over your life even in the midst of big changes.

The first is to take a step back and reflect on what’s actually happening and what your involvement is, which will help you to understand and find perspective on the situation. Hopefully, this will enable you to find the opportunities that every change in your life brings, rather than obsessing over any short-term negative impacts.

It may also help you to allow yourself a transition period where you adjust to the changes. But with a firm deadline by which you expect to have moved on and settled into the new routine. Even if it doesn’t quite work out that way, it will still push you towards visualizing the end of the uncertainty, which will prepare you to make it happen sooner rather than later.

On a more basic level, you need to remember to look after yourself during this time of change and the related stresses.

It can be too easy to fall into bad habits like neglecting your own simple needs, like a good night’s sleep and staying active and eating right when you are going through something like this. Having a day in your pajamas eating ice cream out of the tub is fine. But your body needs sleep, exercise and nutrition to keep you healthy.

Routine can be a comfort when it feels like everything in your life is changing.

So try and stick to some simple ones like walking your dog every morning or going to a regular gym class to give your life some stability and consistency.

You also need the help and support of those around you. And having a strong support network is crucial when it comes to coping with big changes in your life. This means family and friends, but you could also seek out people going through similar experiences by looking online. There may well be communities who you can talk to and get helpful tips from.

Most importantly of all, you need to be aware of when you need more than just the love and support of other people to help you cope with stress and uncertainty. If you start to feel like your mental health is really suffering, or you have been feeling the symptoms of stress for more than a couple of months, you need to go and talk to a health professional to get the help you need to bounce back.

You can read more practical tips about dealing with change and the symptoms it causes in this infographic from Pounds to Pocket.