What I’m Excited About in My Business Lately

It’s funny how often you can change direction in business. How in just a few months everything can feel totally different. Your creativity can take you on a different path, you may be passionate about different things, or finally ready to create new offers, join a new platform, stop doing something that hasn’t been working for a long time now, and try a new strategy to grow your income.

That’s the case for me. I have many ideas and I often need to stop myself from acting on all of them as that might mean leaving behind what’s already working, or just allowing emotions to guide my decisions (and they aren’t always right).

For small projects, I allow myself to go for what I feel like. But the big ones – like starting a new blog, creating a new course, joining a new platform, etc. – require more time and attention as they will cost me a lot of time down the road and may not be the most beneficial thing for my business and audience, and not what’s most aligned with my goals.

So in this post, I just wanted to share what I’m excited about now. 

But first, I want to tell you what I was excited about just a few months ago, when the initial draft for this article was created.

What I Was Focused on A Few Months Ago

The list I wrote (and what I was investing time in daily) looked like this:

• Free and paid memberships as a business model;
• The power of community;
• Creating unique digital products and experiences;
• Fearless Bloggers;
• Blogger interviews;
• Optimizing meetings;
• Diversifying blog traffic;
• Reddit;
• My New Blog (BloggingTerms.com);
• Creating side projects but to promote my main things.

How do I feel about these topics now?

The first 4 items of the list had to do with memberships and the one I run – Fearless Bloggers, in particular. Well, as it hasn’t really been growing (which means little to no income for me and overall impact), my excitement decreased. That’s normal.

I’m still sticking to the monthly curriculum, showing up there weekly with updates and new content, and sharing anything I do in my blogging business.

It’s still really helpful.

I promote it less, though, and I’m less confident about it. But it’s still an amazing membership and community and has such potential. So it’s staying. Plus, there are members who are actually looking forward to all the updates, especially my monthly income reports.

I still love doing blogger interviews (and even started posting these inside the membership so members don’t need to come to my site just to check them out). But I slowed down on doing blogger outreach and haven’t posted any interviews so far this year.

I’ll get back to it, and even though pitching isn’t that time-consuming, I’m not really excited about it right now.

I did optimize my meetings so that’s done now. After some time, I’ll re-evaluate how I do solo meetings and reviews in my business again and can make more changes.

As for diversifying blog traffic, I’m researching this less now.

I did sign up for Reddit (in my quest to create new traffic sources) but didn’t really stick to it. I had a plan to answer questions often – on anything blogging related – and contribute to the community there and get some loyal readers and subscribers. But I don’t really like and use Reddit.

The new blog I started a few months ago – BloggingTerms – and that I was so exited about, still exists but I barely log in there anymore. I haven’t created any new content these months. 

I might come back to it, but right now I’m not excited about i. 

As a result, it hasn’t grown at all. It’s the 3rd blog I’m running though, together with many other things, so that’s fine.

The final item from the list above is ‘Creating side projects but to promote my main things.’ I’m technically still doing this and you’ll see how below.

Current Things I’m Doing and Excited About

Growing more digital assets

I realized something that was obvious but I never really summarized it this way before. That my blog is a digital asset and although I create content for and sell products to people (B2C – business to customer), I make my money from brands and individual clients I work with (B2B – business to business). 

That’s mostly through sponsored blogging, which is technically influencer marketing.

So to grow my income, I can focus on creating more digital assets that will be monetized in the same way. Or put in other words – grow an audience on another platform and/or social media channel and let brands find me and pay me to promote their stuff in front of it.

That’s why I have a second blog – Bold Business School. 

And that’s one of the main reasons why I joined TikTok and got back on IG (by republishing the TikTok posts to it).

Which is the next thing I’m super excited about in my business right now.

TikTok

Who knew I’d ever join that platform? Well, it happened, and it’s fun.

There’s a lot of potential for growth. And whether I get more email subscribers over time, sell digital products, just grow my brand or build a following and get sponsored by brands, it’s still a new digital asset and another place for me to share my content and provide value.

In this post, I share why I started using it and how I do it as a blogger.

And in this one, I share an update from the first 6 weeks of regularly creating videos.

Videos

Thanks to that, I’m excited about short-form content and videos. Their importance in the content marketing space is undeniable, and it was time for me to get on board.

I have a lot more to learn, and I’m still experimenting and finding my style.

Sponsored blogging

I had higher-income months lately and that got me even more excited about sponsored blogging, which has been my main income stream since the early days of my blogging journey.

I’m teaching it too and there’s so much more I have to say about it, which brings me to the next point.

The Blog Sponsorship Boss

I talk a lot about sponsored blogging inside Fearless Bloggers, but there’s also the signature course – The Blog Sponsorship Boss – that so many students are loving.

I’m now creating new lessons and guides for it and will update it soon, which will only make it more valuable.

Final words

So these are the things that make me get up in the morning with excitement these days, at least the ones related to business. There are many more related to personal growth and my vision that keep me motivated.

How about you? What are you currently excited about in your business? And how is that different from 3 or 6 months ago?