Selling your blog is a serious decision, and if you’re wondering whether it’s time for you to do it, this article will help you find out.
While I’ve never sold a blog, I’ve been in the blogging industry for 7 years now and have seen a lot. I know why I haven’t sold my website (even though I’ve been approached by people with offers), and I can imagine in what situation I’d actually do it.
I’ve also seen bloggers around me do it successfully and move onto other ventures they were passionate about. As well as others who, sadly, just left their blogs behind and gave up on the whole thing.
So, here are a few signs that selling your blog is the next logical step for you.
1. You run multiple blogs but want to focus on 1.
Over the years, I’ve started different niche sites and thought of investing the time necessary to grow them. But every time, I just felt exhausted and realized that this was taking me away from Let’s Reach Success, which is the foundation of my whole business.
But maybe your case is different. If you have 2 or more blogs and have grown them, but are now ready to let go of the rest and turn one into your main platform, you can sell the rest.
In fact, you can even sell it if it doesn’t have any traffic or revenue.
The quick cash will come in handy and provide some security, or if you’re feeling ambitious, you can invest it right back into your main blog. That might be by enrolling in courses, trying paid advertising, hiring an SEO expert or web designer, joining a stock photo membership, switching to a better hosting provider and email marketing software, and so on.
2. The passion is gone.
Passion is a key ingredient in any business. You probably started your blog as a hobby and on a topic you’re passionate about. I know that’s what I did and that’s why I’m still in the game and excited to create new content for my audience.
But if you’ve lost that drive, if blogging has become more of a tedious task than a fun way to spend your time, it might be time for you to quit.
It can also be just a period, depending on what else is happening in your life or what else you’re working on. So you might want to give it some time and see if the passion comes back.
If not, it makes sense to let go of this project and invest your energy into something that excites you. There’s no need to feel nostalgic or be attached to your blog. All this might mean you outgrew it and are ready for a new challenge.
3. You’ve decided blogging isn’t for you.
Maybe you’ve been in this business for years but still, your blog costs you more than it earns. No blogging strategy worked, you didn’t build an engaged email list or a big audience. You haven’t monetized in a way that actually makes a difference to your financial situation. And you’re just done with it and ready to stop having hope.
There are plenty of other business models out there and at least one will definitely work for you. I’m at my third one so far.
First it was freelancing. That was my starting point but it didn’t make me happy so after hustling for a while, I was able to replace that with my blog income.
I’ve been a full-time blogger ever since, but now, for the past 2 years, online courses are my biggest passion. It’s a totally different business model, and yet it’s one of the main blog monetization methods so things still fit together.
If you know deep within that blogging isn’t for you though, join a marketplace like Flippa and put your blog up for sale.
Flippa is the largest platform for buying and selling websites and you can even get a free valuation with them.
Read also: 5 Reasons to Use Flippa to Buy and Sell Websites
4. You’ve entered a different niche.
As we grow, our businesses and blogs grow too. I’ve changed niches over the years but decided to turn Let’s Reach Success into a multi niche website.
That’s not the case with most bloggers, though. If you were in a really specific niche and anything you created up until that point was targeting that ideal reader, you might want to start over when entering a new niche. It goes together with a different reader avatar, blog topics, content format, marketing channels and monetization methods.
If the old site isn’t bringing you passive income on a regular basis, and if it requires your time to manage it, selling is the way to go. This will free up your schedule as well as give you the mental space necessary to learn all you can about your new niche, create your best content and build a name for yourself.
5. You don’t have time to run the blog.
If you’re a new parent, busy with your day job or another business, or just living life to the fullest, you might not have the time necessary to maintain a blogging business.
If your audience doesn’t hear from you often and if you don’t create new content, you probably won’t appeal to readers and search engines. The site will feel like dead and even if it’s monetized strategically and brings in some revenue, it might still be better off in someone else’s hands.
By selling it, you’ll get a good amount of money and will make sure someone else takes care of the blog and keeps growing it. You will also get a lot of time back.
6. You need the money.
The last scenario is not so pretty, but it’s something that can happen to anyone. When there are big unexpected expenses in your life or a crisis of some sort that requires you to act quickly, all you can do is liquidate assets. Your blog is one such asset and selling it can provide financial relief.
Only you know when it’s time to sell your blog and whether that’s the right decision for you. Take into consideration all factors – financial, physical, emotional, etc. and when it’s time to let go of your blog, list it for sale, get matched to buyers and make the sale.