The Best Tools to Help You Conquer Social Media 44

The Best Tools to Help You Conquer Social Media - letsreachsuccess.com

This is a guest post by Akeel, the managing director at 99 Dollar Social. His passion for helping people in all aspects of social media marketing flows through all the tips he provides. His optimum goal is to help others use the right social media tool for the highest engagement from their followers. 

Marketing is obviously one of the most vital aspects of any business. It’s a process that intends to broaden the business as an entity.

Although there are specified standards to conduct an effective marketing, the advent of technology has totally changed the traditional ways of doing this. Now, marketers take advantage of the Internet to easily conduct their activities.

In addition, the Internet has proven to be a reliable platform when it comes to cost and efficiency.

But social media has improved above all other strategies as an awesome marketing platform. This is due to the fact that it is now a part of the contemporary culture and millions of people take full advantage of an array of social media platforms every day.

It’s the right hunting ground for marketers. Although it may sound easier, the dynamic processes involved in carrying out a successful marketing campaign on social media networks is quite daunting.

That’ a good reason why there are several online tools dedicated to making your work easier. This article aims at spelling out more info about these productivity tools in detail to help you conquer social media.

1. Mention

Just as suggested by the name, mention is a great online platform that mentions what exactly is trending on the social media networks. It is a socially powerful referencing tool that allows the user to be updated on what is trending.

The most amazing fact about this wonderful tool, however, is that it is so easy to use with simple controls that are user-friendly. Some online marketing critics even find it simpler and powerful to use than Google Alerts.

Mention allows you to customize the settings to suit your needs, for example, you can set a default alert that directs you to the page you want instead of the Mention page.

2.  Swayy

Swayy is a productivity tool that boasts of some incredible features.

Basically, swayy highlights every important story on social media networks and presents them to you in the form of a dashboard. This makes it simpler for you to see the trending topics and choose the particular one to write about.

Sway doubles up as a sharing tool. You can easily create posts and share on your Facebook, Twitter and LinkedIn pages with just a click of a button.  And this feature allows you to schedule articles and share them to an array of multiple platforms in the shortest time possible.

3.  e-Grabber’s Account-Researcher

This has been considered to be one of the most powerful marketing research tools. Basically, it’s accounting researcher works like LinkedIn.

The only difference is that this great tool is more advanced when it comes to detailed searching.

Effective marketers need to understand every prospect of their competitors. This is where this tool is important. It provides you the names, contact details and all other important information of your competitors in just a single search.

4. Compfight

There is a popular saying that images are an integral part of any social media post. This is true because they tend to attract more readers to your posts, thus improving the chances of people sharing them.

The only challenge with professional quality images is that they are not easy to find. More so, they are costly, especially if you are working on a low budget.

The good news here is that Compfight is the solution to all these. It’s a powerful online tool that allows you to use the top quality photos at a minimal price.

Essentially, the function of this tool is to examine Flickr for photos that meet your idea description. Then, it provides you with HTML links for attribution, which is certainly important.

5. A-writer

Content creation entails a lot of energy and time. It’s an art that needs niche perfection. This is what the majority of writers’ lack.

A-writer is a writing platform filled with professional and experienced niche writers in their fields. It is a great way to create your content within the shortest time possible even at a lower cost.

Related: 14 Writing Tools to Help You Get More Done in Less Time

6. Tagboard

Every social media marketer needs to stay updated on the trending keywords and hash-tags. But how will you search for what is actually trending?

Obviously, that will take a lot of time considering the numerous numbers of social networks available today.  Well, Tagboard is the solution.

It is a keyword monitoring tool that synchronizes all the trending keywords from various social platforms into one dashboard. This will allow you to easily access the trending topics and decide on the one to write about depending on what your future predictions are.

Other advantages of using Tagboard include brand monitoring for small business existence, content organization, where it will be easy for you to know what to talk about in your content.

7. RivalIQ

Social media marketing is mostly based on improving content sharing by maximizing content shares and clicks.

This task is often difficult for content creators. However, the secret is to have an in-depth analysis of all involved parameters.

RivalIQ is a social media analytical tool that analyzes every click on your content, shares, views, and all other aspects related to your post. This will help you to know how to effectively improve the content.

The tool is also accompanied with an incredible alert feature that shows the latest trending post from your competitors.

Related: Why Social Media Monitoring is Essential for Your Business

8. Smqueue

Smqueue is a fully automated social media sharing tool that allows you to make a daily scheduled posting of your content on various networks.

It’s a top automated productivity tool for social media marketers.

Do you think there is anything else to conquer your social media? Yes! There is. Take a look at 99 Dollar Social to get the unleashed secrets of using the right social tools to engage your business/personal followers.

See also:

24 Best Social Media Promotion Tools
10 Essential Tips to Becoming a Top Social Media Company
How Businesses Generate Revenue Through Social Media Promotion

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The Five Elements of Flawless Customer Experience 6

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

How to Use Content Marketing to Boost Your Business 6 Marketing Influencers You Must Follow

You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

***
Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.