This is a guest post by Norman Arvidsson.
Managing your blog and monetizing your content are two different things. They are also two difficult things to achieve.
Managing your blog means being able to scout for interesting and trending topics to write about that will result in subscriptions, traffic, shares, and mentions.
On the other hand, monetizing your content means being able to transform your content into leads or sales.
Only a few bloggers have been successful in turning their blogs into a business. It’s profitable because they are smart enough to realize that they have to invest in marketing efforts that will raise brand awareness, gain prospects, and convert these into revenue.
If you have not been able to gain profit from your blog or, worse, have not been able to manage it well, you may have been making some common mistakes that bloggers make that you are, unfortunately, unaware of.
The following are blogging mistakes that you need to fix in order to get the results you want:
Also check out: Your Step-by-Step Guide to Starting a Blog This Year
1. You do not bother to know who your visitors are.
If you are wondering why there is traffic to your website but the subscriptions appeared to have plateaued, there might be problem with the content you are posting.
The first thing you have to do is to know who your visitors are. When you know who is following you, it is easier to come up with topics that they might find interesting or necessary to read about.
It would be best to run a survey to know who they are, how often they read your blog, how long they have been visiting it, how they find your content, and which content they find most appealing.
These questions will help you identify your readers profile, behavior, and interests, which will all lead to ideas on what your next steps should be.
2. You do not give away freebies or bother to promote them.
Do not underestimate the power of a freebie. It is a valuable promotion if you know how to maximize it.
When you are giving away freebies, make sure you are actually promoting them across your social media accounts. While you are at it, make sure to convince people to subscribe to your blog by placing subscription boxes or using exit pop-ups.
Likewise, never underestimate the power of writing. Include a compelling message on your pop-up to convince your readers to subscribe and get notifications whenever you post new content.
A list of the best writing services are available on the Internet to ensure that you get the help you need in terms of coming up with that compelling message.
3. You do not follow up on your leads.
A good salesman follows up on the customers more than 25 times before they get the sale.
The same principle applies to your visitors or subscribers. Make sure to encourage them to come back to your website to read two to three blogs a week.
You have to be cautious when promoting your new content. You do not want to hard sell your blog but you also need to inform, nevertheless. Find the right balance between the two in order not to make such blogging mistakes. And you are assured to gain more subscriptions by following up on your leads.
At the same time, keep tabs on what kind of topics your subscribers are most interested in.
That way, you can come up with related topics in the future. When you keep doing this, eventually, you will not have to keep on notifying them to come back because they would have already developed a habit of checking your website on a daily basis.
4. You did not improve your content.
Growing your subscribers is just one of the steps to take to establish your blog. Once you have maintained a constantly increasing number of followers, you have to make an extra effort to step up from there.
That means you cannot keep on feeding them with the same content. It has to grow proportionally with your subscription growth.
By growth, we are not only talking about quantity. You have to focus on the quality of your content. Make sure that every post you are putting on your blog is not just well-written but also well-researched. Remember that subscribers are smarter than ever today. You cannot just feed them with half-baked articles and expect them to remain subscribed to your blog.
Moreover, well-written content means it is free of any grammar and spelling error. That said, always ensure to edit and proofread your blog post more than once.
While this would look like such a minor detail, you have to know that it has a big impact on your smart readers.
Small blogging mistakes can turn them off and might cause them to unsubscribe.
5. You are not consistent.
Consistency is valuable in the writing business because it helps your subscribers develop a habit of coming back to your website.
Develop a strategy at the start of your campaign and stick to it. Consistency involves posting content on a regular basis. It also pertains to the quality of your content. You cannot post one good article and then post something that is not well thought of.
Think of your every post as a battle to win so you do not slack off midway.
Additionally, consistency will help your subscribers develop a habit. Once they get the hang of it, they will keep coming back to your website as a habit or a routine.
On the flip side, if you do not post regularly and inform them accordingly, they will tend to forget about your website and you will eventually find yourself with a declining number of subscriptions.
To Sum Things Up…
If you have not noticed, each of the blogging mistakes mentioned above is as simple as taking the time to edit and proofread your content.
In other words, what is required is time and dedication to work on your blog. After all, if you are looking to profit from it, you have to make sure that you actually invest in it.
As a start, you might want to condition your mind.
Do not think of it as a chore but as a passion project. You have to enjoy the ride so that you do not burn out quickly.
Enjoy the learning process as it can be fun and really beneficial to you. Do your research before opening your blog like any other business does. Learn from the best practices and blogging mistakes of those who are already successful in the industry.
Likewise, you have to put yourself in the shoes of your potential subscribers. Try to think like them.
Is your blog something you would want to follow yourself? If the answer is no, then we have a problem. Go through the above steps again and reconsider.
Are you ready to start a blog?
They are the hosting company I’ve been using on Let’s Reach Success since day 1, and one of the most popular ones worldwide. Famous for their one-click WordPress installation (I’ve described here how exactly to set up a WordPress site with Bluehost), free domain name, and affordable packages for beginners.
By starting a website with them through my link, I’ll earn a small commission. This adds no cost to you, but helps keep this site sustainable.