Welcome to the audiobook experience of my book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student.

In this part, we’ll dive into the very first element of your high-value offer – the topic of your course. I’ll share with you different questions you can answer that will help you define your course topic.

You’re in business to make sales so it’s time to answer the most important question: What will you sell?

You don’t need to decide your course name, its modules and lessons, its branding, or even think about the sales page, marketing and anything else. Leave that for later.

Now, tell me, what course idea do you have? I’m here to help you come up with it, of course. In just two steps.

Tune into the episode below:

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Show Notes:

• What’s an offer, and how is it different than your product
• Why having a course doesn’t mean you have an offer
• Which comes first: the offer or the course
• What’s a high-value offer
• What you’ll know by the end of the book
• A 2-step process for defining your course topic
• How to come up with many ideas
• Ways to narrow it down if you have many course ideas
• What’s the difference between a niche and a course topic

For those of you wondering how to structure the course topic, what the difference is between your niche, course topic and name, and you just need some more clarity, let me give you some examples.

I have a course on blogging – a more general one; on blog sponsorships – a more specific one that teaches just one of the ways you can monetize your site; a course on content marketing and branding; and Bold Business School, which is about digital products.

These are broad topics but that’s okay for now. Eventually, you will know exactly how this course will help people, what problem it will solve and who the ideal student is. For now, just figure out the topic.

Niche vs Course Topic

If you are wondering what the difference is between a niche and a course topic, well what I’m asking you to do now is to go deeper than your niche.

For example, the course topics I mentioned are quite broad, but that’s because I teach business, which is an even bigger industry.

If you’re in personal finance, then all your content will be on that topic but the course needs to be more specific. It could be about budgeting for beginners or NFTs. If cryptocurrency is your jam, then you can create a whole program, big or small, on one particular type.

If your niche is Money Manifestation, which means you teach spirituality, mindset and the energetics of money, then you can have a course on Healing Your Financial Trauma, which is a stepping stone to manifesting wealth and abundance in your life.

If you are in business to help women who want to get pregnant or just had a baby, you can create a course on Breastfeeding, or Natural Birth, or Postpartum Recovery. Each of these helps your target an audience in one stage of their whole journey of being moms. 

It solves one big problem, it guides them through the process. Then you might even create programs for each of these stages.

Now you can write all your ideas down. Take as much time as you need and write your course topics. Both the broader ones and the more specific ones. Add anything that comes to mind.

Stock Photo from Floral Deco @ Shutterstock