There are many logos you see daily that you automatically recognize. This is because the most well-known businesses use a logo to identify themselves.
Think of logos like the Nike Swoosh, you see a checkmark and automatically think of athletic apparel. This lets them stick out from the competition and form a brand identity.
The creation of a logo design takes time for this purpose. They do this because they know that logos are a way for people to identify a company or a person.
What about logos for a blog? This may seem like a strange concept, but it does work. Let’s address the reasons to make a logo for a blog and then look at some tips to help you get started.
Why Have a Logo?
While it may seem unnecessary to create a logo, consider all the other successful blogs out there.
No matter what subject you post about, you will always face competition. You need to create something that will let you stick out from others: this is where a logo comes in handy.
A logo lets you stand out from the crowd since it works as an identifier. A logo creates an identity for your blog and your brand. People will associate your content with the logo, so if they think of the logo, they will think of your content.
A recognizable logo can also create trust. If you’re shopping and you have the choice between a logo you know and recognize and something you’ve never seen before, you’re more likely to choose the logo you recognize.
To learn how to effectively create a logo, please look at the following four tips.
1. What a Logo Says
By creating a logo, you show further professionalism and care for your blog.
Readers will know that you care about your blog and that you’re willing to put time and effort into your blog. This professionalism and attention to detail draws in many people since they want to make sure that they are reading quality content.
Your logo will both give you an identity and a signature for your website. People will know that the logo represents your blogs.
By creating a logo that presents the image that you want, people view your posts and logo as the same thing. It works as a constant reminder of who you are and those reminders will lead to more exposure.
2. Color and Style
When you design a logo, you need it to match your content. You want a logo that will be aesthetically pleasing and align with your posts.
Pay attention to the website you use for blogging and consider the colors on it. Pick a color palette that will compliment your website.
If you didn’t make the website yourself, make sure the logo compliments the style but doesn’t rip it off. You don’t want to come across as uninspired or lazy.
Also, you’ll want to create a logo that tells your audience what your content is about.
For example, if your blog involves movie reviews, incorporate a camera or movie reel into the logo, and if your blog is reviewing food or recipe creation, add in some sort of food to your logo, like a piece of fruit or a hamburger.
Read also: 7 Essential Blog Elements Every New Blogger Needs
3. Use Image Association
By creating a logo, you create an image that others can associate with your blog. Make sure that the logo matches your blog’s content.
After all, it will be a literal image for your blog. This will let you stick out from the crowd and your logo will remind them what your content focuses on.
Avoid logos that aren’t associated with your content.
To use the example from earlier, if you are a movie review blog, avoid using a paintbrush in your logo. It will give people the wrong impression of your content and leave a bad taste in their mouths. They will associate your logo with negativity and avoid it.
4. Make It Unique
When you create a logo, you do it to stick out from others that make similar content. If you create a logo that looks like an existing one, people will confuse your brands and it can look like you copied them.
This would look unprofessional and cause people to avoid your content.
Identify a way to create a design that’s different from everyone else. Look at your competition and see what they do.
Notice what’s missing and apply it to your logo. This will let you take a different viewpoint on logos while giving you an idea of what to create for your blog.
Logos will help you to stand out and look professional. Take advantage of this and create a logo that you want to represent your blog and your personal brand.