How to Do What You Love and Make Money Doing It 59

How to Do What You Love and Make Money Doing It - letsreachsuccess.com passion blog

This is a guest post by Janet Anthony, a blogger from Kansas City and content editor at Master Grades. who has been writing professionally for five years now.

There are plenty of entrepreneurs and business owners who make heaps of money but feel empty inside because it doesn’t give them spiritual and mental fulfillment. Then, on the other side, there are the spiritually motivated people who do what they do because it’s about the mental question, who find it hard to earn enough to continue their quest.

The problem is in finding that goldilocks zone, where what you do gives you enough fulfillment and money. Only if you can find that special zone will you be able to continue to love what you do. And that matters, because the goals that matter are the ones that move us and that affect us. Everything else is a waste of time.

So how do you get there?

The How and The Why

The first thing to realize is that the two groups that we’ve discussed above are focused on different levels of thinking.

The entrepreneurs and the business owners are focused on the ‘how’ question. They figure out ways to make money and to cut costs. In that way, they manage to turn their ideas into something profitable.

The spiritual questers, in the meantime, are looking mainly at why they’re doing things and making sure that what they’re doing fits in with their beliefs and their philosophies. They’re making sure that they understand why they do these things.

And so, you’ve got to switch that around.

In the case of entrepreneurs, that means focusing not just on how to make a profit, but on one’s inner life. Will this choice only lead to profit, or will it also give inner fulfillment?

And reversely, though it is fantastic to have an inner world that is rich, is there some way to monetize it at least a little bit, so that you don’t find your quest cut short by hunger and desperation?

Set time aside.

The best way to do this is to actually block off time for the other side of it.

So, if you own a business, force yourself to take an hour a day (at least) for meditation, to walk through nature or do other things that give inner fulfillment.

And if you’ve got the inner fulfillment down, then take that time to read up on how other people like you have actually made money doing what they’re doing. Here the goal is to see if you can try such strategies yourself and which strategies would actually work best for you.

Understand that it will take time.

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Equally important is the understanding that to begin with you will probably fail. This is because you’re trying to do something that does not come naturally to you.

It’s a new way of looking at the world, which means getting used to new ideas, new methods of thinking and finding new ways to implement the right changes.

And so you will fail. The thing is that this does not make you a failure.

Instead, your failure will help you learn what you should and shouldn’t do.

You might not be able to meditate originally, or when you ask people to pay you to teach them meditation, they might not want to. That’s okay. Don’t be discouraged.

These things take time and every time something doesn’t work, you’ve got valuable new information that you will allow you to avoid mistakes the next time you do it.

Failing doesn’t make you a failure. It makes you a student of life. Mistakes are something you can learn from. Really, the master grades can only be reached by the wise. 

Doing what you love is a journey, not a destination.

The trick is to realize that that golden city in your dreams probably doesn’t exist. If you want to get there, the only way you can do so is by actually building it, brick by brick.

You’ve got to start incorporating what you love into the life you’re living. Similarly, you should find ways to make a little bit of money doing what you love.

Then, when you’ve done that, you take the next step.

You navigate your business in a direction that you find more fulfilling, or you move how you make your money more into alignment with what motivates you on the inside.

What you need to realize is that this will take time. People rarely have enough patience anymore nowadays. If they aren’t fulfilled today they quit tomorrow.

The thing is when you do that you’re not giving the process enough time. You’re letting your sense of entitlement get in the way with the hard work that’s necessary to turn anything golden.

Remember, all those people who make money doing what they love probably didn’t start off doing what they loved, or only loving it some of the time. Similarly, they didn’t probably don’t make that much money in the beginning.

Instead, they stuck with it and got satisfaction and money where they could. Then, when they had a good foundation, they built the next level.

Doing what you love isn’t a get rich quick scheme.

Ultimately, everybody would like to do what they love. The difference between those that do and those that don’t is that the former take steps to turn a dream into a plan and then a reality. They learn the skills. They make the mistake. They do the time.

And then, one day, after a long journey where there were plenty of bad days and plenty of storms, they realize that they’ve finally got there.

You can do it too. You can even start today.

Find a way to inject what you love in what you do or create a plan that will allow you to start making money (even just a little bit) from what you love.

Got that down? Then do it again. And before you know it, you too will wake up in that golden city.

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The Five Elements of Flawless Customer Experience 6

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

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Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.