How to Start a Mommy Blog and Make Money: The Only Guide You Need
Want to learn how to start a mommy blog and be able to make a full-time income online as a mom blogger? Any newbie mommy can do that and this guide will show you the exact steps.
If you’re a female blogger, you must have stumbled upon at least one mommy blog with a great-looking design, a ton of Pinterest-friendly images, great reputation and impressive income reports.
Whether you’re a mom or not, or female for that matter, there’s a lot we can all learn from the mom bloggers out there.
In this article, you’ll learn why and how to start a mommy blog and make money. If you aren’t a mom, that’s okay as you can still learn how to set up a profitable blog and make money to ditch the 9 to 5 and work from home. Also, the stats about moms as a target audience is quite tempting and you might want to create content or target your ads in that direction.
Let’s see what a mommy blog is all about.
Reasons to Start a Mommy Blog and Make Money
The mommy industry is booming.
Did you know that nearly 4 million moms in the US are blogging? Not all manage to do it successfully, of course, as running a blog and building an audience are no easy things. But still, a ton of money is made in this industry and for a reason.
You can reach financial independence through blogging.
We all dream of financial independence. Whether you’re in debt, want to leave your corporate job, want to provide for your family or travel the world, online business is the way to go.
Learn how to start a mommy blog and make money, or even publish content and monetize it in any other niche you’re interested in. Big things can come out of this.
Working from home is sweet.
I’m a work-at-home blogger and love every aspect of this.
Waking up whenever you want to, setting your own working hours, choosing your clients, writing on topics you love, using social media to your advantage, and seeing the money coming in from multiple income streams.
The advantages of self-employment are plenty and starting a blog is one great way to get there.
Moms are a great audience.
Did you know that US moms spend more than 8 hours per day online, according to IAB?
They have a lot of time on their hands, spend most of the day at home, are engaged online and ready to spend money. That makes them a great audience once you grab their attention with a professional mom blog.
Now, let’s see how to start a mommy blog and make money.
How to Start a Mommy Blog
This article contains affiliate links.
1. Set up your new blog.
To make your site live, you need a hosting provider (a trusted company providing the server space for your website) and a content management system like WordPress that allows you to publish and distribute content with a few clicks. No coding knowledge, no need to be tech-savvy.
I created Let’s Reach Success without knowing anything about building sites or blogging and it’s still one of the best decisions I’ve ever taken.
If you want to start a professional WordPress site, then WPX Hosting would be ideal for your hosting needs. It’s currently my favorite hosting company (offering optimized hosting for WordPress sites) and I couldn’t be happier to host Let’s Reach Success with them. Here’s my honest WPX Hosting review.
And here’s the free course I created on how to start your blog today:
2. Create the most important pages on your mommy blog.
Start with the About page. Share your story, add a nice image, and don’t be afraid to be transparent.
When readers land on your blog, they will want to know who you are. If they resonate with you, they will go subscribe to your newsletter, read your articles, and more. Here’s how my About page looks like.
You’d also want to have a Contact page in place. Some of my other important pages include my Portfolio and Freelance Writing Services (as I’m also earning money freelancing), a page for sponsors and advertisers, (more on how to earn money from sponsorships below), and my income reports (I share all my earnings each month).
3. Get on Pinterest and start Pinning.
Pinterest has 200 million monthly users who are actively seeking helpful ideas and inspiration. 40% of these people have a housefly income of $100K and 70% of them are women. They are shoppers by nature and many admit they go to Pinterest before making a purchase or use it as a way to get an idea of what to buy next.
More than 60% of Pinners discover new brands and products thanks to Pinterest. And 1 out of 2 makes a purchase after seeing a promoted Pin. How great is that!
You can use Pinterest to form relationships with other mom bloggers, to gain a ton of traffic to your website, to build your online presence, and double your income.
So many people make money online without having to get Pinners to their site but by directly promoting affiliate links on the social network. More about this below.
So create your Pinterest business account today for free, optimize your profile, create your first boards, and add Pinterest-friendly images to all your blog posts (like the one in this guide on how to start a mommy blog and make money).
Don’t be afraid to re-pin other people’s content. That’s what makes you a curator and it’s what the platform was designed for. Check out my best blogging tips for Pinterest to see more strategies that work.
I recently got to over 450K months views on Pinterest and am pretty active there now. Feel free to connect with me.
Here’s an example of a great mommy blog that also does great on Pinterest. That’s McKinzie from Moms Make Cents.
4. Design your blog.
There are plenty of free WordPress themes out there that look stunning. Once you feel more comfortable blogging, though, it’s worth getting a premium one.
My recommendation is to check out the themes by ThemeForest. They are with clean code and will lead to great performance and speed of your site. Together with that, you get unique features and support from the creator.
The theme I’m using for Let’s Reach Success is Mag from Theme Forest. I saw improvement in performance right after I started using it. I wrote about it in this post.
Themes usually go with a fantastic drag & drop editor and you can see changes in real time. When designing your site and playing with the Theme Settings, consider:
- The main colors you want to use;
- What you want to display on the homepage;
- Whether or not you’ll have a sidebar;
- Add a logo;
- Create your menu and place the most important page in it;
- Add some ele