The Importance of Online Reputation Management: 4 Tips for Job Hunters 89

The Importance of Online Reputation Management: 4 Tips for Job Hunters - let's reach success

This is a guest post by Lacey Hauptman, a freelance writer and budding travel photographer.

Having a positive online reputation isn’t necessarily a prerequisite for employment, but it can definitely help you land a job. Conversely, having a negative one can significantly hurt your chances as well.

Believe it or not, your online reputation does matter to prospective employers—and they’ll probably find it a good reason to deny you a job.

If job hunting is particularly difficult for you even with your perfect credentials and winning interview skills, then the problem may lie in your online activities.

And if that’s truly the case, you probably need to start thinking about managing your online reputation.

What is an Online Reputation and Why Does it Matter?

Your online reputation includes any content about you (positive and negative) that is available online for other people to see—pictures, comments, videos, or even blog posts that mention your name, whether created by you or others.

Employers and hiring managers make it a point to review a candidate’s online presence by checking their social media profiles, performing searches on Google, and using people search sites to view publicly accessible data.

How Your Online Reputation Affects Your Job Prospects

A study found that 70 percent of recruiters in the United States reject job candidates based on information found online. It also revealed that majority of hiring managers in the U.S. use the Internet and social media to gather information about job candidates.

Nearly 80 percent of the respondents revealed that they do it all of the time, or at least most of the time.

According to the study, these are the online spaces that recruiters often check when researching an applicant’s online reputation:

  • 62% use social networking sites
  • 52% use professional networking sites
  • 44% use personal websites
  • 35% use photo/video sharing sites
  • 31% use blogs
  • 25% use online forums/communities

Social Media: What Potential Employers Can Find

There are some social media activities that can affect your chances of getting hired.

Here are some possible red flags that could get your application rejected:

  • Any content (photos, videos, blog posts, etc.) that show or describe you engaging in illegal or reckless activities
  • Any content that shows you drinking, taking illegal substances, or partying heavily
  • Any textual content created by you that contain profanity, sexually explicit content, etc.
  • Posts, photos, or comments that are politically incorrect or offensive
  • Blogs, forum comments, and social media posts created by you that negatively talk about past or current employers and colleagues
  • Posts that contain bad grammar and poor syntax

Manage Your Online Reputation to Land Your Dream Job

8 Must-Do's for Anyone Who Wants to Start Their Own Online Business

It’s not enough to just clean up your social media pages and regulate all your future posts. You need to be concerned with what everyone else can (and will) post about you, too.

Anyone with online access can create negative content about you if they wanted to, which is why you need to take steps to prevent all other parties from molding your online reputation.

Online reputation management tips:

Audit Yourself

Examine the state of your online identity by running various searches for your name on Google, Bing, and Yahoo. You also need to search for your name on popular social media sites.

If you notice that the top results for your name on search engines are from non-professional sources, then it’s time to update your web properties and social media profiles to craft a more professional image.

Ideally, the top search results about you on Google should reflect your profession and other professional interests.

Consolidate Your Web Properties

One great option is to purchase your domain name so that you can craft a professional image that is publicly accessible. Fill this personal website with a short bio, include your CV, highlight some of your accomplishments, and include links to your social media sites.

Having your own website makes it easier for online reputation management.

You may also create a blog page on your personal website, where you can post regularly about topics related to your industry and profession.

By posting professional content regularly on your blog, you can slowly build authority, attract an audience, and generate a favorable online reputation.

Continuously Monitor Your Online Identity

Set up Google Alerts for your name so that whenever your name shows up on search results, you’ll know about it. This helps you keep track of content about you that surfaces online.

You can also use a reputable online reputation management website to help you monitor and control your online reputation.

Push Down Negative Search Results with Positive Content      

You cannot always control what other people post about you online. If there is negative content about you on the first page of Google, your best strategy is to produce your own content (only positive ones, of course) to push the negative search results down.

Are you ready to start a blog?

If you are, you can sign up for Bluehost today by clicking here.

They are the hosting company I’ve been using on Let’s Reach Success since day 1, and one of the most popular ones worldwide. Famous for their one-click WordPress installation (I’ve described here how exactly to set up a WordPress site with Bluehost), free domain name, and affordable packages for beginners.

By starting a website with them through my link, I’ll earn a small commission. This adds no cost to you, but helps keep this site sustainable.

If you wanna know how exactly to start your first blog, here’s a guide for you.
My Resources page might also help you when choosing the tools you’ll use down the road.

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5 Ways to Boost Your Business Revenue 7

5 Ways to Boost Your Business Revenue

Every business strives to increase their profit margin to run their operations, expand services and offer more to the customers. But this is easier said than done, especially in today’s environment where competition is stiff.

Businesses don’t foster if they don’t get enough sales and when there aren’t enough sales, the revenue is bound to decline. However, that’s not something which cannot be changed. It takes a few effective strategies and creativity to bring in more sales and boost your business revenue.

Here are 5 ways to boost your business’ revenue:

1. Invest in Online Marketing

A smart move to capture the audience and generate sales is to target people over the internet.

There are more than 3.2 million active users who use the internet, and the number is only growing with more and more people now having access to the web.

These people are your target audience and you only need to reach them to be able to give your business a boost. However, simply spending money to market a business won’t bear much fruit, marketing needs to be done in the right manner.

Social media is a savior that has been providing businesses with the countless advantages they’ve been dreaming about. The best thing about it is that there’s little to no investment when it comes to engaging with customers on social media.

As per statistics, it only takes 5 engagements and creative/informative posts on Twitter and Facebook to do the magic and attract users to your business.

Social media can help bring audience to you, but then it’s up to your services and products to convert them into successful sales and earn good revenue.

2. Automate Processes Where Possible

What is Benchmarking Analysis and How Can It Benefit Your Business

How you manage your business gets to play a very important role in how much money you make or how much money you save.

For example, a business having a manual system of taking orders, keeping track of sales information and maintaining inventory will face time-related issues and increased costs. This can be solved by automating business processes where applicable.

A lot of businesses prefer to use an inventory management software to automate processes. Such tools help to reduce overhead costs, speed up processes, decrease complexity and in the end, increase revenue by speeding up the overall flow of the business.

3. Listen to The Customers

Increasing business revenue requires to look into a lot of things but most importantly, it requires to make the customers content with your products/services.

A lot of businesses make the mistake of not delivering what the buyers need. Hence, they keep on losing customership, get lesser sales and the revenue keeps on dropping.

Nokia is a good example of this. The company did not change with changing times and today is at the bottom.

If you’re a small business looking for ways to grow then it is time to add new products to your arsenal. You can engage with customers by creating polls on your social media profiles and determine what they need.

Mature businesses should also engage with customers to determine if the products they’re offering are enough or do they need to replace a few old ones with new ones.

4. Target Custom Audience

One of the fastest ways to generate revenue is to talk to customers who are interested in your products. SEO can help you find such customers if you optimize the content for a relevant audience.

Hire SEO professionals to target a custom audience so that you can have increased sales and generate more revenue than before.

5. Offer Discounts

There is a large number of people who look for discounts on various products and services.

In fact, about 20% people agree that there is a high chance of them buying a product – even if they do not need it – if the product is offered at discounted rates.