The Real Estate Marketing Tips That You Must Follow This Year 105

The Real Estate Marketing Tips That You Must Follow This Year

Being a successful real estate agent won’t happen without brushing up on your marketing skills. Whatever it is that you’re trying to sell these days, you can’t go without a few important elements that have to do with getting the word out there and keeping people’s attention. Once you have it, you’re much more likely to turn visitors into buyers.

You’re probably asking yourself questions such as:

  • How do I market my real estate business?
  • How do you get leads in real estate?
  • What does the competition do differently?
  • How do I establish myself as a real estate agent in the area?
  • What new technology or marketing techniques can I use to make my listings stand out?

There’s a lot of competition in the real estate industry, indeed. And things are changing fast. You can’t risk being left behind and need to explore new ways to promote your name and properties.

Let’s check out some ideas:

5 Real Estate Marketing Tips

1. Know how virtual reality is revolutionizing real estate.

For a start, VR is here already. It’s affecting some of the biggest industries, and the way we live and think.

As a real estate agent eager to grow their business, you should be aware of exactly how virtual reality is changing the real estate world.

Convincing people to buy something isn’t that easy on the Internet anymore, with so many other options they can choose from at any moment. So you need to give them something extra. That’s not just to have a professional website, be available daily, have the customer service experience done well, and pride yourself in great photos.

You’ll want to make them experience what you have to offer. To create a picture in their minds and make them imagine they are already living there.

The usual questions you hear from potential real estate buyers are related to:

  • The location;
  • Neighborhood;
  • Age of roof or else;
  • Condition of walls and attic;
  • How’s traffic in the area and what’s nearby; etc.

Instead of giving them the boring details, you can simply show them. In fact, this will make them feel like they are already part of this. They’re engaging with the property by being inside it virtually. Such a tour can be done from anywhere, and it involves all types of emotions.

2. Shoot quality real estate videos.

The videos you create and share that let potential buyers check out the property, must be of high quality.

Go through this Real Estate Video Gear Guide for more information.

3. Improve your personal brand.

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Branding is part of the marketing process in any field. Real estate is no exception.

There will be other agents in your area. So you need to make sure you’re considered not just an authority, and have an online presence, but also to become the go-to guy for buying a property in the city.

Where to begin?

Make a personal marketing plan.

That includes setting the right goals and making them specific. Then identifying your target audience, and knowing exactly what your ideal home buyer wants. That will help you use their language when communicating with them.

The real estate marketing plan must also include a finance section, where you can set your budget. Anything you do once you start following the steps on it must be tracked and measured. Keep good business records, and you will easily spot what you’re doing wrong and will be able to optimize it.

4. Keep your site updated.

Your site is your main marketing tool. So make sure you not only get it done professionally, but also write content for it and share it across social media.

Implement the right SEO techniques to rank higher in search engines for your keyword terms.

After all, someone who’s never bought property before won’t have any experience or connections. So they might simply google ‘best real estate agent’ and add their city. What pops on top will obviously grab their attention the most. If they like one of these first 1-3 choices enough, they won’t bother scrolling down the results page and finding you.

So the right content and distribution strategy will help you out.

To be known in the niche, you can also share updates in the real estate market. Do have a newsletter on your website and offer an incentive for visitors to subscribe. From there on, use an email automation tool to get them on board, and give them an idea of who you are and what you have to offer.

Engage them not only on your website, but outside of it too. Be on YouTube for instance, with videos not just of property, but also of happy clients, or even your daily life.

People love behind-the-scenes content. It can help you turn a rather boring industry like real estate into something exciting.

You can use that approach to grow a big following on Instagram or other social media channels too. Live videos on Facebook and other places also convert pretty well, and lead to brand recognition.

5. Engage people offline too.

6 Great Ideas for Organizing Corporate Events - let's reach success blog

Last but not least, you can make a lot happen by getting out there, forming connections and organizing events. Offline marketing strategies will support your online brand.

Hand your business card to whoever new you meet and don’t forget to follow up. You can host an event for other agents and get to know them better, while discussing the latest trends. Or you can invite whoever wants to come, by promoting the event across all your channels.

Add to that networking by going to conferences relevant to your field. You can introduce yourself to influencers, get advice, find mentors, etc.

These real estate marketing tips should be enough to help up your game.

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How I Became a Location Independent Freelance Writer 6

How I Became a Location Independent Freelance Writer

Writing is what I love doing and I managed to turn it into my career. But that wouldn’t have been as enjoyable without having the freedom to work from anywhere and move to my favorite country. So after I became a freelance writer, I also took a few steps to become location independent.

Let me share how that journey looked like for me and maybe inspire you to take the leap and not just become a freelancer but also travel the world or just leave your home country and never look back.

Stage 1: Overcoming The Doubts

I believe all change happens on the inside first. In the case of becoming a freelance writer and a lifestyle designer, you’d first need to do a couple of things related to developing a strong mindset.

To begin with, define what you don’t like about your current lifestyle. Be clear about it and see yourself living a better life some time from now. This vision will also help you realize what you truly desire.

For me, it was freedom and independence but in a specific way.

I mean, I don’t really need to travel the world. It was enough to spend a few weeks in Thailand and to always have the chance to get back to a destination like that if I feel like. But what I truly desired was to leave my home country, Bulgaria, and instead move to the Netherlands.

However, my transformation started many years ago, before I even knew that’s where I wanted to live. First, I wasn’t satisfied with my life back then. I was already in my 20s and I always felt like I wasn’t spending my time right. So something had to be done.

Doubts are scary.

In fact, they are one of the reasons why so many people all over the world never start a business, end a relationship, travel or else.

Once you get through that stage though, you start having hope, you visualize a better life, and you finally take action. And once you take the first step, magical things begin to happen.

For me, that first step was to define my passion (personal development) and combine it with writing, which I simply loved doing and felt like it was the right way to spend my time.

English is just my second language. I had no official degree in what I’m doing. I wasn’t tech-savvy and had no idea how the Internet actually worked.

But the desire for a different life and more meaningful activities was stronger than any lack of knowledge or experience. So I dedicated the 4 years of my life during university to building the foundation of my online business and the lifestyle I enjoy today.

Stage 2: Getting The First Clients

This is How I Became a Top Rated Upwork Freelancer

I began writing, first on my blog (more on that below), then for others. But the magical ingredient here is reading.

I spent a ton of time (still do and probably always will) reading about people who were already living the life I was after. And that changed it all. I overcame all the doubts because I saw all that I wanted was possible. If other people were living like that and they all started from nothing, then it’s just a matter of time till I get there too.

That encouraged me. And my motivation never decreased because of some people I started following consistently and seeing their progress kept me action-oriented too.

It was time to earn my first dollars freelancing.

The good thing about the Internet is that you don’t have to be anyone in order to land your first gig. Once you do, the second one is easier. You just need someone to pay you for your freelance services so you can have confidence in your abilities and improve your skills.

I never thought I’d be able to call myself a freelance writer, not to mention be location independent together with that. But I left the big picture behind for a while and focused on simpler things. Such as:

What can I do today to land my first client?

After researching, I realized there are sites for freelancers where employers post jobs and I can apply to each that seems like a good fit for me. And so I did.

I created my profiles, had low rates (because any money was good money for me then if it was online), and applied for a few jobs. I had no idea what to say exactly so I just went with what felt right.

I introduced myself when pitching clients and told them how I can help them with their project. Rejection here is normal as there’s a ton of competition.

Eventually, someone hired me for a job and I made my first $20 or so.

It was a short and sweet gig and I did a good job. The communication with the client was smooth.

It’s hard to land someone for the first time, especially in my case. On my profile they could see Bulgaria and that English isn’t my native language. Also, that I’m new to the site and have no previous feedback. Basically, not the most trustworthy freelance writer to hire.

But there are new employers to such platforms too and they are ready to hire you as long as you have something to offer them.

So if you want to make money online and eventually turn that into a business, become location independent and work remotely, or just want to do what you love freelancing, then create your profiles on sites like Upwork, Guru, Freelancer and PeoplePerHour and start pitching.

Stage 3: Building a Blog and a Brand

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The 3rd crucial step in my journey to becoming a location independent freelance writer was this blog.

Let’s Reach Success started as a personal blog on self-improvement. But consistency was the key and I seemed to be good at this. It’s because I love writing too of course. It eventually turned into my biggest project and today it’s my portfolio.

There are more than 1600 articles in the archives, a whole book store, proper design (thanks to this premium theme), authority, and a story behind it. Which makes me and Let’s Reach Success kind of a personal brand.

If you haven’t started a site yet, you’re wasting time. Whatever it is that you wanna do online, you need that one platform.

I’ve written a quick guide on how to do that. Check out How to Set Up a WordPress Site on Bluehost. Don’t worry, the technical aspect is easy and I’ve outlined the few simple steps you should take to have your site up and running in less than 30 minutes.

Blogging is a must for every freelance writer. Here’s why:

First, you get to showcase your work. You can write articles all the time and show them to clients. Whenever you want to start writing about a new topic, you’ll simply start covering it on your blog and then provide samples to employers.

You become known as an expert. If you stay consistent and provide unique and quality content frequently, people will know you’re the go-to blogger in the niche. Together with your unique voice and all other things you’re doing on the side, you can build a name for yourself. That means clients will start finding you soon.

Blogging is a learning experience. There’s a lot going on in the archives on my blog. If I go back, I can even see how I’ve grown over the years. Your writing will change too and that’s okay. Your site becomes your biggest project, especially if you’re a writer yourself. Also, it’s thanks to wanting to improve Let’s Reach Success that I’ve learned so much about optimizing content, making money from a blog, and more.

Stage 4: Setting Up an Online Business

Now that you’ve overcome the doubts, have landed your first freelance client, and have your own blog, you can turn that into an online business soon.

First, of course, you’ll need to have some decent income monthly to be a proper location independent freelance writer. Although plenty of people register a company from the beginning and then slowly grow their freelance business.

However, in the beginning, I had no idea what I was doing. I was paying taxes and fees for the freelancing platforms I worked with and that was enough. I wasn’t sure how much more I could make each month.

When I got to a few hundred dollars monthly, though, (which is an amount you can live with back in my home country if you aren’t paying rent), I decided to fix the legal part and register as an independent worker there and start paying my taxes.

Over the next months, I truly believed I’m now a freelance writer earning money from my craft and loved it. Of course, I also wanted to grow, build skills, land better clients, improve my site and see what else I could be doing online.

Stage 5: Choosing Your Ideal Destination and Moving There

amsterdam - the dream location

When I was making $1000/month from my blog and freelance writing services, and because the business was online, I finally felt like I could soon move away and start a new life.

The country I wanted to live in was the Netherlands. I already had friends there and knew it was the place to be for me. So I booked a place in Amsterdam with AirBnB and dedicated these 10 days to finding my new home.

I needed it to be affordable and in a good neighborhood and that’s exactly what I got.

Because I wanted to be there so much and worked hard for it, there hasn’t been a day since I moved that I didn’t wake up with a smile on my face.

That’s one of the main aspects of lifestyle design. Doing work you love and making just enough to be able to live the way you like.

Of course, Amsterdam isn’t cheap so I had to limit my expenses and change things.

Stage 6: Living The Location Independent Lifestyle

I did some traveling too. Spending 5 weeks in Thailand cost me a lot in terms of money (although it could have been cheaper too but I didn’t prepare well) and focus. But it’s safe to say these weeks have been the craziest and most adventurous ones in my life.

I might go back there, but that’s not necessary. I love my daily life too and don’t need an escape from that. The important thing about being a location independent freelance writer is that you have to enjoy the freedom of being where you are. And if you earned your chance to get there, it tastes even better.

Stage 7:  Mastering Working Remotely and From Home

Location independence and freelancing aren’t for everyone as it’s not easy, there are sacrifices to be made and plenty of challenges. One of them is getting distracted and not doing focused work on a daily basis.

One thing I did right though was to build some good productivity habits and eliminate procrastination and distractions early on. In fact, that was when I started making my first money as a freelance writer.

It’s nice to imagine how you can live and work from anywhere 6 months from now. But if you don’t build the discipline in advance and learn how to structure your day so you can do your best work, you won’t make it.

Here are some things that can help:

My Best Productivity Principles

How to Stay Productive While Living The Laptop Lifestyle

Stage 8: Growing The Freelance Writing Business

My focus is on increasing my income now. I got to over $3500. These come from sponsored posts here on Let’s Reach Success and freelance writing for clients.

I’m working on other things too such as increasing book sales and building systems to earn passive income from affiliate marketing. But these don’t come naturally to me so it takes time.

So that’s how I became a location independent freelance writer and how you can do the same.

Here are the exact steps I took to become a location independent freelance writer: