7 Ideas to Stay Positive and Bring in More Leads for Your Business 87

This is a guest post by Alycia Gordan, a tech junkie who divides her time between travel and writing.

Congratulations on starting your business!  You have a brilliant product that you are immensely proud of and you have advertised it on a few appropriate channels.

You may think this is it, but it’s not.  Now begins an endless cycle of creating and implementing intelligent marketing campaigns to ensure that your creation reaches the maximum number of potential buyers.  

Even if your product is ‘average’ but your marketing strategies are brilliant and creative, you can generate a great number of leads. Hence, your marketing techniques can either take your business to new heights or in a downward spiral to doom.

Let’s discuss a few ideas that will bring you more leads and allow your business to flourish:

1. Direct engagement.

Interact with your consumers on a personal level and ensure that a seamless CRM pipeline management system is in place.

Despite the common occurrence of feedback forms and FAQs on various forums, connecting with customers on a personal level makes them feel valued and influences them to consider your products.

Direct mode of interactions include hosting live sessions, being present in chat forums and providing the users with easy access to representatives that are always available to handle queries and complaints.

Customers who feel important are prompted to share their experiences. Which results in generating better word-of-mouth publicity and thus more leads.    

Also, take active part in and make good use of networking events to communicate with people and gauge out your target audience. While digital marketing is all the rage these days, some engagements are most rewarding when they are done face to face instead of from behind a screen.

2. Content generation.

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The hype that surrounds content generation is real and justified. The importance of content generation cannot be stressed enough as well-crafted content results in an active page that ranks high on the SERPs.

Smart use of SEO keywords in your blogs lead to greater page visibility in an organic search which translates into more inbound traffic. Blogs that are educational or have insightful information about your products in general tend to have a positive influence on the readers.

According to a survey, 53% of marketers position blog content creation on the top of their inbound marketing strategy.

Another research says that companies that publish more than 16 blogs enjoy 3.5 times more traction as compared to companies that post less than 4 blog posts a month. Therefore, integrate content creation in your marketing discipline to rope in more leads.

3. Employ social media.

Use Twitter Cards to display information in a visually attractive manner that compels the viewers to visit your website.

Twitter Cards are an ingenious social lead generation tool as you can attach beguiling photos, videos and media experiences to highlight simple Tweets.

You can also use Twitter to engage with the influencers of your industry thus tapping into their pool of followers who may turn out to be your potential customers.

You can also post tweets with a trending hashtag pertaining to your field to put yourself out there and become more noticeable.

As the largest professional network, Linkedin can provide you with multiple opportunities to produce more leads.

Linkedin is like a perpetual virtual networking site with over 500 million attendees. Therefore utilize it smartly to expand your network and connect with people. Here are some ideas on how you can do that.

You can use any form of social media to promote your e-commerce branding. But make sure that you can find your target market on your preferred social media platform.  

4. Dabble in email marketing.

Drop in an outreaching email to convey your message to the receiver in a more personalized way.

It is imperative to note that your email serves as a means to humanize your business. Begin with a riveting subject that immediately piques interest and compels the user to open the email.

The email should contain:

  • Informative yet concise content outlining your business
  • A relevant image
  • An integrated link which directs the reader to a relevant blog or page on your website
  • A call-to-action button for easy contact  

5. Make use of your contacts.

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Marketing is not a singular job. You need to include other people in your marketing strategy for more link building opportunities that can eventually help both parties reap the rewards from increased lead generation. You can:

  • Feature market influencers related to your product on your website, blog or social media. Get insightful quotes or interview them to attract their followers on your digital platform.
  • Serve as a guest blogger on other web pages that host your potential customers. Remember to keep your blog entertaining, perceptive and unique. Embed a relevant link to your landing page and actively promote the posts on social media channels.
  • Ask your loyal customers to refer you into their peer circles. If you have an impressive business which provides high-quality service, you are probably already being endorsed. Nonetheless it doesn’t hurt to take an initiative.

6. Make videos and infographics.

You could write lines and lines about the merits of your products. Or you could illustrate your message through an engaging video or an enthralling infographic. Nothing gets the point across more effectively than portraying it in an illustrative manner.

Furthermore, you can post your video on YouTube, one of the biggest video search engines. If it’s brilliant enough to go viral, you can create a ripple effect that ensures continuous lead generation.  

7. Try automated marketing.

As a novice entrepreneur, you may have to fulfill a lot of roles in a limited span of time. Consider automating your marketing plan to save time, money and resources.

Use intelligent tools specially designed to handle your marketing tasks and to bring in more leads to grow your business. Here is a list of tools that can help you automate your marketing without burning a hole in your pocket.    

You can use all the above-mentioned ideas simultaneously or you can employ a potent combination that is relevant to your needs. The key to a smart marketing strategy and productive lead generation is to communicate with your customers intermittently and keep them engaged with regular updates.

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How I Became a Location Independent Freelance Writer 6

How I Became a Location Independent Freelance Writer

Writing is what I love doing and I managed to turn it into my career. But that wouldn’t have been as enjoyable without having the freedom to work from anywhere and move to my favorite country. So after I became a freelance writer, I also took a few steps to become location independent.

Let me share how that journey looked like for me and maybe inspire you to take the leap and not just become a freelancer but also travel the world or just leave your home country and never look back.

Stage 1: Overcoming The Doubts

I believe all change happens on the inside first. In the case of becoming a freelance writer and a lifestyle designer, you’d first need to do a couple of things related to developing a strong mindset.

To begin with, define what you don’t like about your current lifestyle. Be clear about it and see yourself living a better life some time from now. This vision will also help you realize what you truly desire.

For me, it was freedom and independence but in a specific way.

I mean, I don’t really need to travel the world. It was enough to spend a few weeks in Thailand and to always have the chance to get back to a destination like that if I feel like. But what I truly desired was to leave my home country, Bulgaria, and instead move to the Netherlands.

However, my transformation started many years ago, before I even knew that’s where I wanted to live. First, I wasn’t satisfied with my life back then. I was already in my 20s and I always felt like I wasn’t spending my time right. So something had to be done.

Doubts are scary.

In fact, they are one of the reasons why so many people all over the world never start a business, end a relationship, travel or else.

Once you get through that stage though, you start having hope, you visualize a better life, and you finally take action. And once you take the first step, magical things begin to happen.

For me, that first step was to define my passion (personal development) and combine it with writing, which I simply loved doing and felt like it was the right way to spend my time.

English is just my second language. I had no official degree in what I’m doing. I wasn’t tech-savvy and had no idea how the Internet actually worked.

But the desire for a different life and more meaningful activities was stronger than any lack of knowledge or experience. So I dedicated the 4 years of my life during university to building the foundation of my online business and the lifestyle I enjoy today.

Stage 2: Getting The First Clients

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I began writing, first on my blog (more on that below), then for others. But the magical ingredient here is reading.

I spent a ton of time (still do and probably always will) reading about people who were already living the life I was after. And that changed it all. I overcame all the doubts because I saw all that I wanted was possible. If other people were living like that and they all started from nothing, then it’s just a matter of time till I get there too.

That encouraged me. And my motivation never decreased because of some people I started following consistently and seeing their progress kept me action-oriented too.

It was time to earn my first dollars freelancing.

The good thing about the Internet is that you don’t have to be anyone in order to land your first gig. Once you do, the second one is easier. You just need someone to pay you for your freelance services so you can have confidence in your abilities and improve your skills.

I never thought I’d be able to call myself a freelance writer, not to mention be location independent together with that. But I left the big picture behind for a while and focused on simpler things. Such as:

What can I do today to land my first client?

After researching, I realized there are sites for freelancers where employers post jobs and I can apply to each that seems like a good fit for me. And so I did.

I created my profiles, had low rates (because any money was good money for me then if it was online), and applied for a few jobs. I had no idea what to say exactly so I just went with what felt right.

I introduced myself when pitching clients and told them how I can help them with their project. Rejection here is normal as there’s a ton of competition.

Eventually, someone hired me for a job and I made my first $20 or so.

It was a short and sweet gig and I did a good job. The communication with the client was smooth.

It’s hard to land someone for the first time, especially in my case. On my profile they could see Bulgaria and that English isn’t my native language. Also, that I’m new to the site and have no previous feedback. Basically, not the most trustworthy freelance writer to hire.

But there are new employers to such platforms too and they are ready to hire you as long as you have something to offer them.

So if you want to make money online and eventually turn that into a business, become location independent and work remotely, or just want to do what you love freelancing, then create your profiles on sites like Upwork, Guru, Freelancer and PeoplePerHour and start pitching.

Stage 3: Building a Blog and a Brand

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The 3rd crucial step in my journey to becoming a location independent freelance writer was this blog.

Let’s Reach Success started as a personal blog on self-improvement. But consistency was the key and I seemed to be good at this. It’s because I love writing too of course. It eventually turned into my biggest project and today it’s my portfolio.

There are more than 1600 articles in the archives, a whole book store, proper design (thanks to this premium theme), authority, and a story behind it. Which makes me and Let’s Reach Success kind of a personal brand.

If you haven’t started a site yet, you’re wasting time. Whatever it is that you wanna do online, you need that one platform.

I’ve written a quick guide on how to do that. Check out How to Set Up a WordPress Site on Bluehost. Don’t worry, the technical aspect is easy and I’ve outlined the few simple steps you should take to have your site up and running in less than 30 minutes.

Blogging is a must for every freelance writer. Here’s why:

First, you get to showcase your work. You can write articles all the time and show them to clients. Whenever you want to start writing about a new topic, you’ll simply start covering it on your blog and then provide samples to employers.

You become known as an expert. If you stay consistent and provide unique and quality content frequently, people will know you’re the go-to blogger in the niche. Together with your unique voice and all other things you’re doing on the side, you can build a name for yourself. That means clients will start finding you soon.

Blogging is a learning experience. There’s a lot going on in the archives on my blog. If I go back, I can even see how I’ve grown over the years. Your writing will change too and that’s okay. Your site becomes your biggest project, especially if you’re a writer yourself. Also, it’s thanks to wanting to improve Let’s Reach Success that I’ve learned so much about optimizing content, making money from a blog, and more.

Stage 4: Setting Up an Online Business

Now that you’ve overcome the doubts, have landed your first freelance client, and have your own blog, you can turn that into an online business soon.

First, of course, you’ll need to have some decent income monthly to be a proper location independent freelance writer. Although plenty of people register a company from the beginning and then slowly grow their freelance business.

However, in the beginning, I had no idea what I was doing. I was paying taxes and fees for the freelancing platforms I worked with and that was enough. I wasn’t sure how much more I could make each month.

When I got to a few hundred dollars monthly, though, (which is an amount you can live with back in my home country if you aren’t paying rent), I decided to fix the legal part and register as an independent worker there and start paying my taxes.

Over the next months, I truly believed I’m now a freelance writer earning money from my craft and loved it. Of course, I also wanted to grow, build skills, land better clients, improve my site and see what else I could be doing online.

Stage 5: Choosing Your Ideal Destination and Moving There

amsterdam - the dream location

When I was making $1000/month from my blog and freelance writing services, and because the business was online, I finally felt like I could soon move away and start a new life.

The country I wanted to live in was the Netherlands. I already had friends there and knew it was the place to be for me. So I booked a place in Amsterdam with AirBnB and dedicated these 10 days to finding my new home.

I needed it to be affordable and in a good neighborhood and that’s exactly what I got.

Because I wanted to be there so much and worked hard for it, there hasn’t been a day since I moved that I didn’t wake up with a smile on my face.

That’s one of the main aspects of lifestyle design. Doing work you love and making just enough to be able to live the way you like.

Of course, Amsterdam isn’t cheap so I had to limit my expenses and change things.

Stage 6: Living The Location Independent Lifestyle

I did some traveling too. Spending 5 weeks in Thailand cost me a lot in terms of money (although it could have been cheaper too but I didn’t prepare well) and focus. But it’s safe to say these weeks have been the craziest and most adventurous ones in my life.

I might go back there, but that’s not necessary. I love my daily life too and don’t need an escape from that. The important thing about being a location independent freelance writer is that you have to enjoy the freedom of being where you are. And if you earned your chance to get there, it tastes even better.

Stage 7:  Mastering Working Remotely and From Home

Location independence and freelancing aren’t for everyone as it’s not easy, there are sacrifices to be made and plenty of challenges. One of them is getting distracted and not doing focused work on a daily basis.

One thing I did right though was to build some good productivity habits and eliminate procrastination and distractions early on. In fact, that was when I started making my first money as a freelance writer.

It’s nice to imagine how you can live and work from anywhere 6 months from now. But if you don’t build the discipline in advance and learn how to structure your day so you can do your best work, you won’t make it.

Here are some things that can help:

My Best Productivity Principles

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Stage 8: Growing The Freelance Writing Business

My focus is on increasing my income now. I got to over $3500. These come from sponsored posts here on Let’s Reach Success and freelance writing for clients.

I’m working on other things too such as increasing book sales and building systems to earn passive income from affiliate marketing. But these don’t come naturally to me so it takes time.

So that’s how I became a location independent freelance writer and how you can do the same.

Here are the exact steps I took to become a location independent freelance writer: