Why Mobile Marketing Rocks as Compared to Email Marketing 239

What if I say that messages send via mobile are much faster as compared to email?
Why Mobile Marketing Rocks as Compared to Email Marketing

This article was written by Arpita Arya.

You would agree to the fact that for drafting an email one has to keep many things in mind like the template design, email format, message tone and recipient’s correct email address, etc. But text messaging is entirely simple and affordable. Just the typos you have to take care off. That’s it.

According to a research back in the year 2010, text messaging service was most widely used in between 4.6 billion active users and about 85% of all smartphone subscribers. In 2014, the data application has estimated to be worth over $200 billion, which is almost near 60% revenue realized by just mobile marketing. These are enough reasons to say strongly that why SMS beats email marketing.

If you are a marketer or running a business, it would get difficult for you at times to connect with your customers. It’s hard to be noticed with tough competition and heard by the people in the way you want. Not denying that email marketing is working for many marketers, but what’s wrong to try something new which is quicker and converting the users.

Let’s take a sneak peek to find out why mobile marketing is better than email marketing:

1. Open Rate Conversion for Smartphone Users.

Though social platforms and emails are the part of mobile marketing strategies, not everyone is optimizing their efforts to deliver services to mobile users only. A report unwraps that there are over 98% of smartphone users that use alternative texting services at least twice a day.

Emails have fewer conversion rates as compared to SMS messaging. Emails either at times get stuck in the spam folder or junk and are skipped from users. But text messaging hits directly to customer’s inbox. No risk of spam or junk.

2. More People Have Access to Mobile SMS Than to Email.

Income Reports monthly reviews letsreachsuccess lidiya k

Today, almost every generation, whether youth or adults, are using text messaging for either personal purposes, business, or social. Even the government makes use of the text messaging services to deliver any information related to the bank or any of their customers.

Also, mobile messages are an easier way of communication than emails because you can use informal tone while sending a message to your friends or relatives.

Today more than 50% of service providers send you a direct message informing you about any payment dues, important dates, promotions, etc. instead of making use of any emails or postal mails. 

3. Mobile Texting is Safer and Can Be Done Anytime.

Mobile messaging does not require an Internet connection, it can be sent from anywhere. This is the biggest advantage for users who live in an area with a poor connection. A bad network leads to problems. Such as when people living there find it difficult to sync their emails or any service related to the Internet.

There’s an application called 2-way SMS in which applications are mainly focused on CRM (Customer Relationship Management) that are capable of delivering targeted service messages. These two-step verification application confirmations were done to protect users against growing fraud. 

These are the main reasons why text messages work better than email marketing. What do you think?

Get The Lifestyle Designer's Digest
Directly into your inbox every Monday.
Previous ArticleNext Article

5 Online Degrees That Pay Well and Lead to Great Employment Opportunities 4

5 Online Degrees That Pay Well and Lead to Great Employment Opportunities

Online programs range from diploma mills employers knowingly screen against to brand name universities issuing degrees equally valued by employers and employees. But many online degrees teach you skills employers will readily pay a premium for and will give you great employment opportunities.

Here are the 5 best online degrees for employment.


We still pay people quite a bit of money to keep track of our money, whether as individuals or organizations as a whole. Those with a degree in accounting earn more than the average person with a business degree.

If you upgrade to a master’s degree in accounting, you’re well on your way to a lucrative position as a CPA.

If you specialize in tax accounting, you would work as a tax preparer full time or seasonally, while those working in bookkeeping are well paid whether working full time or part-time.

If you earn a degree in accounting after working as a life coach or personal development, you could become a personal finance advisor. Or simply work in accounting, a field expected to grow 13% over the next ten years despite the increasing use of personal accounting software.

If you are looking for a reputable online accounting degree, there are a number of Kaplan Online Programs you can choose from which are all highly recommended.


5 Ways to Boost Your Business Revenue

Businesses pay people to find out how to better understand their customers and speak to them. This is why marketing assistants earn thirty to sixty thousand dollars a year, while experienced marketers earn much more.

If you have copywriting skills like determining which keywords should be integrated into a webpage to put it front and center before a target demographic when they’re ready to buy, you’ll make even more.

If you have a track record of success or management skills, you could easily earn a hundred thousand dollars a year running a marketing department. Not only that, but online marketing degrees are highly respected since marketing and other financial degrees transfer very well online.

Human Resources

Human Resources has become far more complex over the past few years as rules and regulations that companies have to abide by exploded in number.

Hiring, firing, promotions, and training have to be done per complex procedures if you want to minimize the risk of a lawsuit. And whether it is required by state law or guidelines set by federal contracts, you have to fill out a number of reports each month, quarter and year on your workforce.

This means that working in HR is no longer something you do when you want a break from ordering office supplies. It requires training in the law, industry-specific software and procedures. If you earn an online degree in Human Resources, you’ll be eagerly sought after by many companies’ personnel departments.

Video Game Design

While Hollywood’s blockbuster seasons get reported on the news, the reality is that people spend several times that much on video games per year. This money is increasingly spent on digital releases over physically purchased game disks, and spending is shifting toward subscription services and apps.

The sheer amount of money means that even free games that make money through advertising or in-game purchases have to look good, while expensive games have to offer rich visuals to keep the audience engaged.

This has led to the appearance of video game design and video game arts as its own degree program, separate from the general graphic arts. If you have this expertise, you’ll find decent paying jobs with a number of companies as well as gaming app startups. And this degree means you don’t have to spend a lot of time learning to code, either.

Not only that, but with an online degree in video game design, you could get the foundation to create your own video game development company, all from the comfort of your home.

Database Administration

IT is a hot degree today, but learning how to code can seem daunting, and staying up to date with the constantly evolving programming languages is a challenge.

Conversely, database software has been relatively stable, and companies are seeing their stored data grow by 10% a year or more. The solution is larger and more complex databases and more database administrators.

If you earn a degree in database administration, you could work in a number of industries. Whether you’re controlling access to product data, managing customer data or mining data from the IoT, you have a good career in IT ahead of you.

And with the advent of Big Data and advanced data analytics, database administration degrees should continue to be in high demand for years to come.

All these careers have great prospects and adapt themselves very well to online education. This will not only mean that employers will be more inclined to consider you but will give you the same full spectrum of skills any traditional degree would.

Online programs range from diploma mills employers knowingly screen against to brand name universities issuing degrees equally valued by employers and employees. But many online degrees teach you skills employers will readily pay a premium for and will give you great employment opportunities.  Here are the 5 best online degrees for employment.