How to Write Good Blog Content: 10 Tips for Bloggers 28

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This is a guest post by Nidhi Mahajan, a marketer, entrepreneur and constant tinkerer.

The best way to share your ideas and perspective is through your blog.

You can challenge the existing norms, add a dimension to your creativity, and express yourself to the whole world.

You can be the change and also bring change.

There are a lot of ways to start writing a blog post.

You can have your own style, get inspired by other bloggers (You can check here some of the best blogs written by eminent writers. .), or just be creative and original.

The wildness in you and your thoughts cannot be tamed in a blog. If there are blogs of 500 hundred words with one picture, you can have a blog with say 1000 words and 10 pictures.

So here are10 tips to follow to write good blog content:

1. Let the paragraphs be short and sweet.

Long paragraphs intend to bore the reader.

It is only when you are providing them with valuable information and keeping their interest intact, that he won’t switch to another site.

2. Changing perspectives. 

This is a serious and common mistake. You start writing from first person, then switch to second. 

Watch out for this as it’s advisable to write with one perspective.

3. Spelling mistakes are a big no.

It makes a bad impression if there are too many spelling mistakes. So keep a check on the spellings.

4. Avoid txt talk.

People use txt talk on mobile phones, which saves typing time and character space.

Usually, it can be understood with a glance, but it requires a thought in order to interpret it so it’s not a good idea to use it.

Moreover, blogs have readers from different parts of the world, so the interpretation could also differ.

5. Proofread your blog post a couple of days later.

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After writing a blog post, move away from it and go back to re-read it in a few days.

That works because the text is still fresh in your mind. And only after a few days when you read it with fresh eyes, are you more likely to find errors or incorporate new ideas in it.

6. Proofread line by line.

It may seem like a tedious job, but proofreading is definitely essential to read line by line to maintain a good flow of writing and improve the overall quality.

7. Check for contradictions.

Do not forget to check the content or the message of the blog. You should be contradicting your own statement.

For instance, you should not be describing a situation in first person and then say that you were not present there. Or write about how agitated or upset you are about an incident, and then just take it on a humorous way.

You should proofread your blog post carefully for any such contradictions because it could mislead the readers and make them lose interest.

8. Choose things you’re passionate about. 

The biggest rule of thumb is to follow your passion.

Even before you start writing, you need to have an idea of what you want to write about.

It’s your passion about the topic that will be felt from your writing and make your blog interesting and interactive for the readers.

9. Break your text.

Divide the text into relevant sections and then start proofreading it.

It would help you in two ways: proofreading a whole blog could be tiring and tedious, and if it is not divided in sections, you could end up being forgiving and lenient towards the end.

10. Run a spelling and grammar check.

Your blog should be devoid of such mistakes.

If you work with Microsoft Word, take the help of the spellchecker.

There are various softwares and writing tools available to help you with this.

What’s more, the level of language that you are using on your blog should be easy to understand for your readers. If not, then the very purpose of your blog is not met. You may personally be fond of Shakespearean English, but it simply can’t be understood by all.

Over to you now.

Are you ready to start a blog?

If you are, you can sign up for Bluehost today by clicking here.

They are the hosting company I’ve been using on Let’s Reach Success since day 1, and one of the most popular ones worldwide. Famous for their one-click WordPress installation (I’ve described here how exactly to set up a WordPress site with Bluehost), free domain name, and affordable packages for beginners.

By starting a website with them through my link, I’ll earn a small commission. This adds no cost to you, but helps keep this site sustainable.

If you wanna know how exactly to start your first blog, here’s a guide for you.
My Resources page might also help you when choosing the tools you’ll use down the road.

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The Five Elements of Flawless Customer Experience 6

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Time
Understanding
Ownership of Emotions
The Unexpected
Follow-Through

Time

When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.

Understanding

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You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”

Follow-Through

You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

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Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.