If you’re a blogger, one of the main challenges you always have to deal with is the lack of blogging motivation.
Sometimes it will be there and you’ll be on fire, but other times it will just be gone. And when it’s gone for longer than you would like it to, you have to do something about it.
So, today I will share with you some of my favorite ways to stay motivated as a blogger so you can keep coming back to your blog and growing it.
Consistency is key in this business model, so whenever you feel down, definitely take the time to feel your feelings and heal if necessary, but also make sure you have effective ways to pick yourself up and get back to blogging.
So here are some things that work for me and might work for you too.
How to Find Blogging Motivation
1. Remember why you started.
I know this sounds simple, but this is sort of the deepest reason why you do what you do.
If you don’t have it yet, you might want to dig deeper and find it, because it’s the one thing that can save you in those moments of desperation, when you feel like giving up, when nothing seems to be working out.
Even when you define that reason and write it down, I suggest you dig even deeper. This is what I call the why that makes you cry. Find it.
Find the reason so deep, so personal, so touching, so moving, that you have tears in your eyes just thinking about it.
2. Pick the right niche.
If you did, you’re passionate enough about it and have a lot to say about it, then you can create new content forever.
If not, you might run out of ideas quickly and you might leave your blog behind, which is sort of the worst thing you can do.
But sometimes, even if you’re in the right niche, you might lose motivation, your creativity might be gone, and that’s when all the other items on the list I’m sharing with you are going to help.
3. Learn more about your niche.
If you’re indeed in the right niche and cover topics you deeply care about, you might need to learn more or improve your skills or achieve some results in your personal life with whatever it is you’re teaching.
Then you can analyze that, regardless of what the result was, and share it with your audience in the form of inspirational posts, step-by-step guides, long and optimized articles that can rank well, or just emails that you send to your email list.
This is how you create new content, keep the momentum going, and keep growing your blog effortlessly.
4. Create a blogging schedule.
You might lack discipline, and whenever motivation is gone, discipline can save us. Create a posting schedule that works for you and stick to it.
Routine builds momentum and keeps you on track.
It might take some time till you find the most optimal time of the day to write content or the right productivity tools or techniques that help you get things done, but you’ll get there.
You can start by listing all the blogging tasks you need to take care of, decide which are the most important ones, meaning that they bring you the biggest results in terms of traffic, income, audience growth, or anything else that you are measuring, and how often they need to be done. Some should be done daily, others weekly, and some once a month.
So write everything down, add ideas to your calendar or to any project management tool you are using, or even just your to-do list, and actually get things done on the day you plan to.
5. Themed days
One cool thing I’m testing out now, and which I’ve tried in the past, is themed days. I know it works for some big entrepreneurs, and it worked for me too.
It simply means having a specific day for a specific aspect of your business. It might mean content creation on Thursday and Friday, and meetings on Monday.
On a smaller scale, it might mean creating a new post on Monday, sending your weekly newsletter on Tuesday, and doing other email marketing tasks on the same day.
Then Wednesday, you might be learning more about SEO, updating old content on your site so it can rank better, and doing keyword research. Basically, it will be an SEO day.
Thursday can be a podcasting day if you have a podcast, or related to sales and marketing if you are selling a digital product. Or creating new content for your second blog or for your membership if you have that.
You get the point. This way, you make sure no aspect of your business gets neglected.
And when blogging motivation is gone, you can just go with the theme for the day. No need to overthink it or to decide if you are ready for it or not. You can just open your laptop and get to work.
Also read: A Day in The Life of a Blogger: The Exact Things I Work on Daily in My Blogging Business
6. Be part of a community
Another fun way to stay motivated as a blogger is to be part of a community.
Connecting with other bloggers going through the same, and being able to share the ups and downs and motivate each other to keep going, well, this is priceless.
That’s why I created our community and membership for bloggers called Fearless Bloggers. To keep each other going no matter what, to keep learning, to have the chance to connect with each other, to ask any question we have, or to just share how we are feeling and get some support along the way.
Also, with the monthly income reports I publish in the membership, and the other strategic pieces of content on growing your traffic and income, I want to constantly remind you that it’s possible to become a full-time blogger. Sometimes you might forget it, especially in the first years of your business, when you aren’t getting the results you want. So being part of a community can definitely help.
7. Read testimonials.
Here’s a fun way to use them to find blogging motivation. Remind yourself of the positive feedback your audience has given you.
It could be an actual testimonial, it could be an email someone sent you to thank you about your latest post and to share how much it inspired them. It could be a comment on your blog or a message on socials. It’s just those beautiful moments when we get to hear about the impact we are creating.
That makes it all worth it. So please, whenever you receive something like that, take a screenshot or save it somewhere in a document and come back to it when you feel discouraged.
These people are why you do what you do. You just tend to forget it sometimes. You forget that your work matters, that it inspires change in others, that it touches people’s lives. Those testimonials and that positive feedback are the reminders.
So print them out and put them on your wall if you want to, but always keep them on your mind and get back to your daily blogging tasks with that in mind so you can create more of that effect.
If you don’t have testimonials or any feedback yet, do something to get it. In every email newsletter, ask people to reply to you and share what they think.
End every blog post with a question and an invitation to leave a comment. Give them different ways to contact you, be active on socials and just make them open up to you.
If someone sends an email sharing they liked a post you wrote, ask further questions to see why and how it helped them exactly.
If you have lead magnets you offer to subscribers, ask for feedback on those too. Create short surveys and send them out to your audience. You can even offer them a gift to encourage them to actually feel it.
There are many ways to get feedback, but you have to reach out to people, give them a way to contact you, give them an incentive and just be more approachable.
8. Keep up with the industry.
As I said, sometimes you might be out of new content ideas.
The desire to create content or send emails might not be there either. That’s when you can use this lack of creativity to focus on other things related to your business, such as, for example, learning more about the industry.
Let’s take SEO. Things are changing literally every week there. We have to keep up to date. You might read about it, take courses, listen to podcasts, follow newsletters or experts on socials, or join us inside Fearless Bloggers so you can hear it directly from me.
Whatever works for you. The point is to never stop learning. There are new tools all the time, AI is changing the industry, Google is releasing new core updates all the time and that changes the way websites are being ranked in the search results.
All this concerns you as a publisher and blogger and you can’t ignore it. As you research all this, maybe you stop following some old optimization practices. Maybe you start using a new tool.
Maybe you follow a new expert and come up with many ideas on how to better update old blog content, do keyword research or anything else. This is how innovation comes and how you can get your motivation back. Before you know it, you’ll be pumped by a new strategy you can implement to grow your blog and you’ll be imagining how much it can grow your audience and revenue in one year. That’s what will get you back to blogging.
9. Try repurposing content.
When you can’t come up with new topics to cover or writing another article just feels boring, why not use your existing content to create something new but not from scratch? That’s what repurposing content is all about.
It might mean opening an old blog post which is quality, evergreen and optimized for a keyword phrase, and turning it into a PDF file that you can offer to new subscribers.
It might also mean creating an infographic for it, a short video or even a podcast episode on the same topic. If the post got attention and the topic is good, you can even do a webinar on it and be charged for it. You can also turn that into a series of emails that you can send to your newsletter or social media posts that you can be sharing over the course of the next few weeks.
10. Focus on collaboration.
Blogging can make you feel isolated and lonely, I know. If you lack blogging motivation, this might be a good time to reach out to others to find support or collaborate in some way.
One of my favorite ways to do that is to interview successful bloggers on my site and share their stories. It inspires me, it grows their brand but it also inspires my audience and that’s priceless.
You can also do guest blogging or accept guest posts on your site.
Reach out to bigger sites or just other platforms in your niche that you know are open to contributors and pitch them your idea for an article. This leads to backlinks, spreading the word about your blog and brand and growing your expertise in your field.
11. Dive into your numbers to find wins.
One thing that can bring our motivation back for anything in life is reminding ourselves of past wins, of past successes, and that we are capable of doing the same thing again. But maybe you aren’t even aware of your wins.
So how about you dive deeper into your numbers and look for some achievements that you might have overlooked. Use Google Analytics and Google Search Console, explore your Pinterest dashboard, see what your email marketing tool is showing you, check out your WordPress dashboard and just open any dashboard that you have access to and look at the numbers.
Maybe you hit a thousand monthly page views on your blog. Maybe an old pin went viral. Maybe your email open rate has increased in the past few weeks. Maybe your domain authority increased.
Or you can reapply to a sponsored network now that you have more content and that increases your chances of landing your first sponsored opportunity.
Whatever it is, it’s a big deal. Find the win and focus on it.
12. Do something new.
If you feel stuck in a rut creatively and your blogging motivation simply isn’t coming back, you can also start a new project even if it doesn’t become profitable.
Maybe you can start a podcast, create an ebook, try paid advertising, use a new social media channel to get traffic to your blog, invest in an SEO course or create and sell your first digital product.
These are all related to your blogging business and growing your revenue so it’s always a win-win. You’re going to learn a lot in the process. You might improve your skills and even add a new revenue stream.
The point is that you keep moving as a business owner and you keep taking steps which creates momentum.
Final words
And there you go, 12 ways to boost your blogging motivation when it feels like you’ve lost it.
Let me know which one resonates the most or what other ideas you have.
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