Whether you’re a new or seasoned blogger, one thing you can benefit from is a consistent blogging schedule.
Luckily, you can experiment and find out what works for you, then turn it into a daily and weekly routine. You don’t need to copy anyone else’s schedule or push yourself to do what you don’t feel like and in hours that simply don’t align with your energy levels, mood or other priorities.
In this post, I’ll share the new daily blogging routine I’m having and why it gives me results, as well as some tips on creating a blog schedule that will provide the consistency and motivation necessary to grow your blog.
Let’s dive in.
What is a Blogging Schedule?
As with any other schedule, this one begins by defining your blog goals (and maybe setting some more specific ones), listing out all your blogging activities and tasks and deciding what needs to be done daily, weekly, monthly or less often.
That will vary depending on where you currently are on your blogging journey and what you’re trying to see progress with.
As you’ll see from my daily blogging routine below, for example, my current focus is content audit, SEO and Pinterest. These are just 3 aspects of your blogging business, though, and it’s because my income streams are set up, I’ve published a ton of content on the blog, and I’m growing my traffic as it dropped in the last years.
If you’re just starting out, your main activity will be writing blog content. Often creative work such as writing is best done in the morning so you might have fixed hours for that every day. This then becomes a key component of your daily blogging schedule and everything else (such as content distribution, keyword research, creating graphics, taking a course, etc.) can come after that.
A blogging schedule is simply the plan you’ll follow daily to grow your blog. It will contain the tasks that need to be completed, it may have a specific window of time allocated to each as well as time of the day when it needs to be done. Then all you have to do is sit down and actually do the work.
The Different Blog Schedules
Now, fixed hours don’t really work for me so that’s not part of my blogging schedule. While I’m organized in some ways, in others I prefer creative freedom.
I don’t want every day to be the same. When the weather is great, I want to go to the beach and so I can wake up early, do some focused work, head outside and enjoy myself, then do some more work in the evening. But other bloggers simply can’t find the energy to get back to the laptop at the end of the day.
Some are early birds (I’m not) and can produce a lot of content before most people have even begun their day, so that’s definitely productive time that needs to be taken advantage of.
Whether you’re a full-time or part-time blogger plays a big role here too. My business is the only thing I’m doing and I’m at a stage in my life when I don’t have many other responsibilities. So that makes it easy to work when I want and prioritize what I want.
Also check out: How I Structure My Life for Maximum Freedom
If you’re a parent, are still at your day job, or else, the situation will look different. But you can still find a blogging schedule that works for you.
Maybe you dedicate an hour or two to your blog every day, and do the rest of the work on the weekend.
A day in the life of a blogger looks different for everyone. The goal is to find the best possible daily plan for your – the one that gives you the results you want – and actually make it a consistent thing.
I’ve had so many different blogging schedules over the years and they still change depending on what else is going on in my life. In the early days of building my business, I’d hustle for many hours daily and start my day early. Now, things are way more chill and flexible.
However, I’ve been slacking in the last 2 years and neglected my blog due to my online course business. These months I’m back to it so my daily blogging routine is now very important and I stick to it no matter what.
Here’s what it looks like.
My Daily Blogging Routine
As I said, my priorities include a content audit, SEO and Pinterest. That’s because I’ve lost a lot of traffic in the last 2 years and my most popular pages stopped ranking. I dived deep into the metrics of my site and found out that some search queries have changed (which means I need to optimize posts for a new keyword or make some other small changes) and a detailed content audit was necessary to bring old content back to life.
So that became my main blogging activity. Together with that, I improve the internal linking structure of Let’s Reach Success and create a lot of Pins.
Updating old content itself contains many, many little blogging tasks and is very time-consuming. But I’m already seeing results – traffic is growing both thanks to search engines and Pinterest (just crossed 1 million views on Pinterest) and ad revenue is increasing.
The content audit I’m doing is so important and so extensive (there are over 2,000 articles on my blog) that it’s daily work. However, I’m having fun with it, there’s no rush, and I have a process for it so it goes quickly.
You too can find ways to enjoy your blogging activities so they don’t feel like work.
Read also: 5 Factors That Affect Your Work from Home Productivity
Now that you know my focus these months, here’s my exact daily blogging schedule:
Checking email
That’s still my most important communication channel. Depending on what I find there, the rest of my work day may go differently.
There might be a new collaboration with a brand on a sponsored post, and I like to prioritize that work. There might be a new guest post or interview (I interview business owners for the blog) I get and publish right away, another kind of partnership or just something that inspires me to write some content or work on a new idea.
The point is to go through the emails and see if there’s something that needs my attention now.
Updating old content
The next thing I move onto is updating old blog posts.
I track my content audit in a spreadsheet. There I keep track of what articles have been updated, when, what updates have been made, what keyword I’m targeting, and its current ranking (if any).
Some posts need just a little bit of work (such as updating some links, the images, the meta description, adding a new Pin, republishing them to today’s date, and adding fresh internal links). Others, however, might take up to an hour, especially if they need to be re-written almost completely, if it’s a super long guide, if it’s outdated, etc.
So I might update anywhere from 2 to 5-7 articles a day. That’s then a signal for Google to crawl it again, see it as fresh content and ideally rank it higher.
Pinning articles
For every post I update, I also design a fresh Pin and add it to one of my boards. I use Canva to create the graphics.
If you want to know how to use Pinterest to get traffic to your blog, you can check out Pinterest Boost (it goes together with Pinterest templates you can use right away).
SEO
Another part of my blogging schedule is search engine optimization, and that can look differently every day.
Some days it might mean reading and researching on the topic. I might find something I need to tweak, dive into Google Search Console and inspect crawl issues, work on my site structure, update cornerstone content (which is also the category pages of the blog), do internal linking, use tools to check different aspects of my site, decide if some thin content needs to be removed, reflect on my overall SEO strategy, check my rankings and make decisions based on that, etc.
I also take courses, learn from experts, test different things, and so much more. I teach you all about SEO for bloggers in my signature blogging course Blog to Biz System.
So that’s the main part of my blogging routine. And as you might imagine, updating one piece of content might lead me to a few related articles that need to be republished so there’s always more to do. I also pin articles that aren’t necessarily updated. That’s the good thing about Pinterest – new and old content can do well there.
I also like to check my blog stats from 2019 or 2020 when my traffic was the highest (I ever reached 100K monthly page views on the blog) and see what has changed since then. I end up finding blog posts that performed well and which I go and update now, as well as search terms I was ranking for so I try to find out why that changed.
Here are some other blogging activities that I take care of almost weekly but which aren’t necessarily part of my daily blogging schedule.
Weekly Blogging Schedule
Creating new content
Years ago that was blogging task #1. Now, not so much.
I still create a lot of new content but in different formats. To create this article, for example, I got inspired. I had the topic on my mind last evening and knew I’d get to writing it first thing in the morning. Later in the day, I published it.
Other times I can write a lot in the afternoon. Usually, inspiration plays a big role for me when creating content from scratch.
Most often I’m repurposing content, though, or creating it based on a plan (especially when it’s for a course or else).
Email marketing
Every Tuesday I send my newsletter and share the new content with my audience.
But there are many other tasks that go into email marketing such as creating freebies, opt-in forms, welcome sequences, launch sequences, etc.
Podcasting
The Free and Fearless Podcast is where I publish episodes a few times a month (or not so often). I often also publish the transcript on the blog and optimize it and treat it as a new blog post so it can rank.
Podcasting takes a lot of work, though, and it’s way more exhausting for me than blogging, so I don’t treat it as one of my main projects.
Courses
There are tasks related to my online course business too.
It could be to plan a launch, execute it, update lessons inside a program, promote my products, connect with students, add bonus material, try new Teachable features (Teachable is my online course platform) or learn more about the business model.
Other projects
As I said, I’m always creating a lot of content in different formats. Now, for example, I’m turning my book High-Value Offers into an audiobook and sharing it on the podcast.
I’m also writing on Medium every now and then.
So these activities are part of my weekly blog schedule. And that’s one example of a day in the life of a blogger.
What do you think? What’s your blogging schedule like?
