How To Boost Your Business With Your Mobile App 331

A lot of small and medium enterprises now have their mobile app development company because they have realized the importance of an app to their business.
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This article was written by Kenneth Evans, a Content Marketing Strategist for Top App Development Companies.

A lot of business managers still think they don’t need to hire a mobile app development company as only big brands require mobile apps. Nothing can be further from the truth than that. 

Some of the ways you can boost your business with a mobile app have been outlined right below. By the time you finish going through them, you will understand why you need to hire top app development company immediately.

1. Use Your Mobile App as a Digital Billboard.

Physical billboards are usually erected in locations that encounter high traffic volumes. This is because as people pass by it, they get to see the billboards. This is why they are usually very big and meant to attract as much attention as possible.

You can do the same with your mobile app.

When your app is downloaded and installed, the icon will be on the main menu of the user. So, as each user navigates through his phone, he gets to see the icon of your app.

Do you know how many times each user navigates through his phone in a day? You can now multiply that by the number of users you have. You only need to tell your mobile app development company to make your icon very distinctive.

2. Quick Feedback.

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Ensure your app development company includes a feedback button on your mobile app. By pressing the button, a template will appear on which users can type their feedback. The ease with which your customers can send their feedback will motivate them to do it.

Most times, you won’t need to initiate a survey before you get important feedback. However, if you decide to carry out a survey, you will get a faster response when you send it through your app. And this is much better and more effective than sending it through a mail.

3. Marketing Email.

Your mobile app development company should design your app to allow you to send a mail or a post to all your users at once.

Remember, anybody that downloads your app already has an interest in your brand. So, the users of your app are likely to read or view your post.

This is why sending marketing messages through your app is much more effective than sending newsletters via email.

4. Easy to Share.

You should also make sure your mobile app development company integrates social media into your app. This has two major benefits.

The first benefit is that it allows your customers to log in with their social media account. The advantage of this is that they won’t need to memorize any password. It offers a one-click login. This is definitely more convenient than typing in their username and password.

The second advantage is that your customers will be able to share your posts on their social media account by clicking the “share” button. The more your posts are shared, the more popular you become and this will lead to brand reinforcement and more sales.

5. Analytics.

This function gives you a daily report on some important statistics, such as the number of people that used your app on a particular day. It also gives information about the number of orders for each of your products. In fact, it gives several daily statistics that is very important to your business.

For instance, if the number of users of your mobile app begins to reduce, it is a sign that there is a problem. Moreover, if the number of orders on a particular product begins to drop, it is also a sign that something is wrong.

You will definitely begin to look for solutions. Whereas, without the statistics, you may not realize that you are already losing customers until it is too late.

A problem identified is a problem half solved.

However, it is important to state that you must check the statistics on a daily basis. A manager that does not check the analytics of his mobile app is not better than a manager whose app does not have the function. So, because of the importance of the function, you should check yours on a daily basis.

6. Advertisement Platform.

You can send a message to all the users of your app just once. So, if you have a new product or a promotional offer, the users of your app will be the first set of people to receive the marketing message. This implies that you already have a platform to advertise your products on.

However, don’t let all your messages be promotional. You should send informational ones too. Otherwise, you will turn users off.

7. Brand Loyalty.

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If you keep your customers engaged by sending informational messages to them regularly and by also responding quickly to their queries, they will gradually become emotionally attached to your brand.

This usually happens unconsciously. So, you should keep them engaged.

When a customer becomes attached to your brand, he will prefer to buy your product even if it is slightly more expensive than other competing products. Remember, people don’t really buy what you do. Rather, they buy how you do it.

8. 24-Hour Sales.

Physical stores usually have a closing time and some of them don’t even open on Sundays. However, your app remains accessible 24 hours a day and 7 days a week. So, customers can order from the comfort of their home anytime they like.

You only need to back it up with super-fast order delivery and your brand will be a force to reckon with. This is why customers like to order products on the go. Once a particular user remembers that he needs to order a particular item, he does so immediately. So, he is likely to order through a mobile app or through any mobile-friendly website.

9. A Mobile App Will Help You to Remain Competitive.

If you don’t have a mobile app yet, chances are your competitors are already taking some of your customers.

Think of this: Why would you go and pick an item from a physical store when you can order it and have it delivered to you? A mobile app gives customers so much convenience!

In conclusion, having gone through the importance of a mobile app to every business, you will understand that having an app is not an option. Rather, it has become a must.

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5 Ways to Boost Your Business Revenue 7

5 Ways to Boost Your Business Revenue

Every business strives to increase their profit margin to run their operations, expand services and offer more to the customers. But this is easier said than done, especially in today’s environment where competition is stiff.

Businesses don’t foster if they don’t get enough sales and when there aren’t enough sales, the revenue is bound to decline. However, that’s not something which cannot be changed. It takes a few effective strategies and creativity to bring in more sales and boost your business revenue.

Here are 5 ways to boost your business’ revenue:

1. Invest in Online Marketing

A smart move to capture the audience and generate sales is to target people over the internet.

There are more than 3.2 million active users who use the internet, and the number is only growing with more and more people now having access to the web.

These people are your target audience and you only need to reach them to be able to give your business a boost. However, simply spending money to market a business won’t bear much fruit, marketing needs to be done in the right manner.

Social media is a savior that has been providing businesses with the countless advantages they’ve been dreaming about. The best thing about it is that there’s little to no investment when it comes to engaging with customers on social media.

As per statistics, it only takes 5 engagements and creative/informative posts on Twitter and Facebook to do the magic and attract users to your business.

Social media can help bring audience to you, but then it’s up to your services and products to convert them into successful sales and earn good revenue.

2. Automate Processes Where Possible

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How you manage your business gets to play a very important role in how much money you make or how much money you save.

For example, a business having a manual system of taking orders, keeping track of sales information and maintaining inventory will face time-related issues and increased costs. This can be solved by automating business processes where applicable.

A lot of businesses prefer to use an inventory management software to automate processes. Such tools help to reduce overhead costs, speed up processes, decrease complexity and in the end, increase revenue by speeding up the overall flow of the business.

3. Listen to The Customers

Increasing business revenue requires to look into a lot of things but most importantly, it requires to make the customers content with your products/services.

A lot of businesses make the mistake of not delivering what the buyers need. Hence, they keep on losing customership, get lesser sales and the revenue keeps on dropping.

Nokia is a good example of this. The company did not change with changing times and today is at the bottom.

If you’re a small business looking for ways to grow then it is time to add new products to your arsenal. You can engage with customers by creating polls on your social media profiles and determine what they need.

Mature businesses should also engage with customers to determine if the products they’re offering are enough or do they need to replace a few old ones with new ones.

4. Target Custom Audience

One of the fastest ways to generate revenue is to talk to customers who are interested in your products. SEO can help you find such customers if you optimize the content for a relevant audience.

Hire SEO professionals to target a custom audience so that you can have increased sales and generate more revenue than before.

5. Offer Discounts

There is a large number of people who look for discounts on various products and services.

In fact, about 20% people agree that there is a high chance of them buying a product – even if they do not need it – if the product is offered at discounted rates.