5 Tips You Need to Know for a Successful Customer Service Marketing Strategy

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This article was written by Patrick Panuncillon, an expert in digital marketing & contact support management.

According to Amazon, giving your customers the ultimate satisfaction is the new trend for your products to sell, which everyone would probably agree on without a doubt.

Therefore, it is only right for marketing and customer service to have a steady relationship. Just like peanut butter and jelly, these two should always work together.

As the old saying goes, “Your customers may forget what you did, but they would never forget how you made them feel.”

Your customers are wise enough to buy the same products that deliver results regardless of how traditional and old-fashioned they are. Also, meeting or even exceeding their expectations can turn a one-time client into a loyal one.

And as a business person, you would surely want to address your customer’s wants and most especially, their needs.

With that in mind, we gathered a couple of ways on how to make excellent customer service as your marketing strategy weapon. Here are some of those:

1. Consider your client’s perspective first.

To ensure the success of your business or website, the first step to take is to see your products and services in the eyes of your customers.

You have to consider what matters most to your target clients and how they can benefit from what you offer (may it be a product or a service). You need to have answers to these questions:

  • What issues will your product or service solve?
  • How can it address the issues or make your clients’ jobs easier?

Many businesses fall into the trap of considering their sales first rather than the benefits that it can give to their customers, and we’re pretty sure you don’t want to commit the same mistake.

In shifting your concentration in providing high-quality products and services that address the needs and wants of your target market, you can start helping instead of just establishing sales.

Let’s cite this example. You are an owner of a factory that manufactures things necessary at home (e.g. dishwashing soap, toilet bowl cleaner, etc.) and you have several retail stores at the heart of the city.

Providing what they need is what customer service marketing is all about.

And your dream of having tons of loyal clients happened. But due to the insane demand for your products, you overlooked the most important thing that your products should have: the quality.

Putting the number one rule in mind, do you think these people will stay loyal after trying your low-quality products?

Do you think these clients will recommend your products to their friends and family? Do you see how horrible it can be to sacrifice what your customers need?

If yes, then make sure you apply the rule of the thumb: customers perspective first before sales.

2. Create ways on how to improve customer experience like ALL THE TIME.

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Although many people still argue that the clients are always, right (especially those who work in department stores), it is not new to us that people tend to keep coming back when they’re extremely satisfied.

For you to keep your finger on your customer’s pulse all the time, an efficient technique is to get honest feedback through a survey. This customer marketing strategy will let you keep track of your business’ journey according to your clients’ wants and needs.

It is also an excellent opportunity to keep watch on your brand’s identity in the market.

3. Develop a remarkable customer meeting and expectation.

Always keep in mind that when you meet a particular client the first time, you must exceed their expectations.

By doing this, you’re leaving a memorable experience to the customer that will ensure your products or services’ space on her to-buy list. You can utilize different mediums such as customer service outsourcing to materialize these goals.

As a result, your business will surely benefit from “word-of-the-mouth” referrals and reviews that are incredibly satisfying on your end and more importantly, higher retention rates. These effects can make your brand one step closer to any goal you have in mind.

Also, creating an experience that’s worth remembering will help you in building a healthy relationship with your client, communicating with your purchasers on a friendly level. Not a relationship just for you to get money from your customer.

4. Build an emotional connection.

“It’s not what you say; it’s how you say it.”

This quote may be familiar to everyone and this is also applicable to business.

You can achieve your goal (to provide overall customer satisfaction) if you know how to connect to your clients emotionally.

Here’s how you do it the right way:

Your buyer received an expired product from your company. But he or she was not able to return it due to the death of a family member. When you become aware of the situation, it would be best to understand the situation and replace the item even if the customer returned it late.

If you want to go an extra mile, you can try sending your condolences by ordering flowers for the client.

5. Develop a plan that will address any issue that may arise in the process.

With all the tips mentioned above, you can’t make sure that everything runs smoothly. Therefore, it is best to have a plan B to Z to anything that may come up along the process.

Doing this does not mean you’re not trusting your initial plan. This thing only means being ready in case anything comes up.

You might want to take advantage of the rapid growth of BPO industry. It’s a good tactic as the reasonable cost of call center services will give you the results that you pay for.


If you’re planning to use or outsource contact support in marketing, you should not only make sure that your products are of high quality. You should also give them overall customer satisfaction for them to be loyal in purchasing your products and services.

It’s inevitable that your clients’ expectations are high and good reviews travel fast. And seeing how empowered customers are nowadays, it gives you the idea that you need to prioritize customer satisfaction more than anything else.

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Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

Becoming an Online Merchant: 4 Tips to Find the Perfect Product to Sell

E-commerce is a booming industry and will only continue to grow in the coming years. That’s why it’s not so surprising that there are plenty of people who want even just a small slice of the proverbial pie.

But whether or not you are looking to establish a full-blown online store or would simply want to supplement your income by buying and selling items on the side, you have to pick a product to sell that would, well, sell.

With the right marketing strategy, one can argue that anything and everything can be sold online. However, the real challenge is finding a product that is conducive to success. How do you find that product? Here are a few pointers.

Finding The Ideal Product to Sell

1. Target Hobbyists and Collectors

You’ll be surprised by just how much money hobbyists and collectors are willing to spend to fuel their passions.

If you have a knack for finding rare items, you’ll be a big hit with collectors. Whether they’re interested in action figures and toys, lapel pins, first edition books, stickers, sports cards, or even antique dinnerware. Just make sure that everything is legitimate.

Meanwhile, there is no shortage of hobbies on which people willingly invest their time and money.

Some of the more popular ones include biking, fishing, knitting and crocheting, calligraphy, model building (including radio-controlled vehicles), and handicrafts. Look for a leisure pursuit where you can act as the product-based solution and you’ll easily enamor yourself to these customers.

2. Something Hard to Find or Can’t be Bought Locally

There are some things that can be easily found in a local grocery store or a specialty shop — say gardening or baking supplies. But what about specialty foods, magician’s accessories, eco-friendly products, and fandom items?

Most likely, people will go online to find these. You can enlist the help of Google Trends and Google Keyword Tool to get a glimpse of what kinds of products people are searching for online and use the results as a guide to pick a niche product to sell.

You can also try to sell products that can’t be bought or difficult to procure locally, like Japanese Kitkats, the “three-story” alfajor Oreos, or Asian beauty products. The latter, in particular, is a good place to start since a lot of products are only available in select countries or regions but are available through wholesale Asian cosmetics websites. Do the hard work of sourcing these products (and offer them at reasonable prices) and see just how much your customers will love you.

3. Star with The Accessories Before The Big-Ticket Items

When people buy big-ticket items such as 4K TVs, high-end smartphones, and gaming laptops, they buy them only once. Their next purchase of these kinds of products will probably be in the next two to three years.

These are big investments, after all, and people are much more reluctant to spend huge amounts so often. However, accessories are much more common purchases and people are relatively more agreeable to spending more often on these items. Especially when they’re meant to increase the performance or ensure the longer life of the bigger product.

Think about HDMI cables and switchers for TVs, charging cables and power banks as well as cases and protectors for smartphones, and gaming accessories like a mouse, a keyboard, and a good pair of headphones.

If you already sell the big-ticket items, then it’s a wise decision to add the accessories to your online catalog. If you’ve yet to choose what to sell on your online shop and/or you have a limited capital, you should consider selling these kinds of accessories first.

4. Consumables Mean Customers That Keep Coming Back

Consumables mean that you will have a steady customer base and a rather reliable revenue stream. What’s more, when people need to order products from you regularly, it’s much easier to build a loyal customer base.

Think about specialty cooking ingredients (Himalayan pink salt, anyone?), supplies for arts and crafts, and even cosmetics. Just make sure you’re able to deliver each and every time, since you don’t know when your customers will run out of their stock or order in bulk in advance.

Of course, choosing which product to sell is just one part of a thriving online business, since you should also take into consideration the demand, potential competition, and reliable suppliers, among others. However, it’s also undeniable that finding a saleable item is a huge contributor to your business success. Good luck on your journey as an online entrepreneur!

If you're into ecommerce, you might be wondering what product to sell on your online store. Here are 4 great ideas that are sure to make you money and bring you loyal customers: #ecommerce #onlinestore #makemoneyonline #sidehustle