I’m happy to announce the release of my new book High-Value Offers: How to Create Desire and Turn Your Course Idea into The Dream Offer for Your Ideal Student. In this post (and podcast episode), I wanna share what it’s about, how it can help you and what inspired me to publish it.
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Why I Created High-Value Offers
I recently got back into publishing books and first republished some I’ve written years ago. You can see them all here.
They were all on personal development, though, which is awesome, but I’ve also created so many business resources over the years and learned so much about the blogging and course business, that it was time to turn some of that content into books.
I won’t be creating it from scratch in this case but will be using the content from my courses. I have plenty of business programs and they contain such valuable information, that different modules can be turned into standalone books, or combined to cover a broader topic.
That’s a nice way to make the information available to those who prefer to read and who aren’t ready to invest in a course.
That’s the case with High-Value Offers. It’s based on one of the modules of my program for course creators Bold Business School, which basically teaches you how to build a digital product business from scratch and covers many different aspects of it. The book, however, is only about offer creation, which is such an important topic for course creators.
If you’re a member of Bold Business School, you get a free copy of the book.
What I Cover Inside
People don’t want your product, they want the transformation it provides. That, together with any other action taken to present the product in a unique way and make the sale a no-brainer for the ideal client, is your offering.
You need to nail all key elements of an offer so your launch can be a success. In this book, you’ll learn how to come up with your epic course name and framework, create a sales page that converts, add a guarantee, the right pricing, winning bonuses, and much more.
By the end of of the book, you’ll know exactly what course to sell and how to validate the idea, how to name it, how to price it, what bonus material to add, who your ideal student is and what their challenges are, how to handle their objections, what guarantee to add to the offer, what to include on the sales page, how to overdeliver, and much more.
Book Chapters
Here are the exact chapters of the book so you can see all it covers:
- Your Course Topic
- The Dream Offer Method
- High-Value Offer
- Your Program’s Magical Framework
- The Bold Pricing Method
- How to Overdeliver with Bonuses
- Creating Your Bonus Stack
- Your Ideal Student & Their Challenges
- Idea Validation
- Your Epic Course Name
- The Most Powerful Proof
- Scarcity & Urgency
- Objection Mastery
- The Compelling Guarantee
- Your Sales Page
- Final Offer Decisions
It also contains exercises, strategies, step by step processes, tips and tricks, and examples from my business as well as from successful entrepreneurs I’ve learned from.
The Dream Offer Method
After studying the elements of a high-value offer for years now and after having released many digital products in my business, I created a simple system you can follow to go from having just a course idea to an actual offer you’re ready to sell, which people desire, which you’re confident in, and which can become the foundation of your business.
That’s the Dream Offer Method and that’s what High-Value Offers walks you through. It has 3 stages: Value > Desire > Action.
It all begins with value – what you will make possible for people, what your course will help them achieve, what the benefits for them are, and why this offer is worth it.
Your first goal is to let people see the value in the offer and increase it as much as possible. In this part of the book, we’ll talk about the framework of your course, the promise you make, the outcome people will have, your pricing and how to make sure what they get in return is 10x that number.
Next comes desire. This is also demand. You need to know that people want it and who actually wants it so you can align your offer with your ideal customer. Then, there are things you can do increase their desire, which makes your offer more magnetic and can lead to more sales.
In this stage, I’ll help you validate your product idea, come up with your course name, define the problems of your potential students and speak directly to their pain points, share your story in a powerful way and give proof that what you’re teaching is transformational.
The third stage is action because you have to encourage and inspire people to take it, give them solid reasons for that and also make sure they act now, not just ‘one day’. You’re about to learn how to use scarcity and urgency in your offer and identify and handle the objections of your potential buyers so there’s nothing stopping them from actually buying.
After that, I’ll show you how to combine all the parts of your high-value offer and turn them into a sales page that makes your ideal student say ‘HELL YES, I’M IN!’
Who Is High-Value Offers Ideal For
The book is perfect for course creators, but also anyone selling anything online. If you aren’t planning to start a course business and are instead interested in selling another digital product, all of the information in this book will be beneficial to you so feel free to use the same approach.
As long as you have an offer to sell, you can trust the principles outlined in High-Value Offers and add the elements to it that will make it valuable and desirable.
At the end of the day, though, the most important thing is to implement what you learn. Don’t just read the book and leave it behind. Then it won’t matter.
The strategies are meant to be applied to your business. The book can also help you come up with ideas, actually start selling your program, feel more confident in your product, be a better marketer and make an impact.
Where Can I Buy It
It’s available both as an eBook and paperback and it’s on Amazon as well as other publishing platforms. The eBook is $9.99 on Amazon, and if you have Kindle Unlimited, you get it for free. The paperback is $19.99.
Let me know what you think about the book if you read it. If your experience is positive, feel free to share your feedback by leaving a review on the website you purchased it from. I’ll highly appreciate it and it will help spread the word so more people can learn how to create high-value offers.