How to Start an Online Business Without Having Anyone in Your Life Doing The Same 41

How to Start an Online Business Without Having Anyone in Your Life Doing The Same

Now that’s something I know for sure many of you are going through.

It’s when you’re in a limiting environment surrounded by people doing the same old things, but complaining about not having results.

If you’re about to graduate, probably most of your friends are either looking for a job, or not just have no idea what they want to do for the rest of their life, but aren’t interested in finding out.

Or maybe everyone in your surroundings is already living comfortably enough, and thinks the whole online business thing is for those with capital, connections, or just the crazy ones ready to sleep in front of the screen.

Add to that your relatives who want you to be well-off and so they expect you to follow the conventional path and have a good job, without ever noticing how unhappy that makes you.

Well, let me tell you something about the people who’ve already started home based businesses, or are working remotely and living at a place far away from what they used to call home.

They were different in many things.

Not being average is a role no one around you would understand.

It means always seeing how ridiculous daily life is, how useless jobs are, and knowing there’s more to all this.

Always wanting to have a taste of freedom and independence.

Being interested in the so-called lifestyle designers, passionately reading about the people who self-published a book successfully and quit their jobs, or the world travelers who aren’t thinking of going back to corporate America because they are loving life working from their laptop, selling their services, creating information products, running websites, or doing all kinds of marketing tricks.

If you have these, they are sings of being different. And different individuals have many missions in life.

To leave a legacy, to find what they love doing, to inspire others with their brave lifestyle, to make a statement, and to have an online business.

You don’t need a single person in your life to support you in this.

In fact, if they aren’t as determined, creative and ready to hustle as you, you’re better off without any opinion from another person.

Because it might have a negative effect on you.

Imagine you had a friend who wanted to do something big online, but was lazy, not putting in the time and energy daily, not even doing a proper research and learning the ins and outs of having a website, creating a product, promoting it, building a brand, using social media, engaging readers, etc.

Then, you’d be doing all the work. He’d be asking questions all the time and want to be involved in whatever it is that you started.

He wouldn’t be a lifelong learner by heart, like you. Wouldn’t be okay with failing, and won’t take risks either. But that’s not how businesses are created.

Becoming a digital entrepreneur is a journey you start yourself.

On the way, you’ll get help from mentors, you’ll start networking, will read and listen to the life lessons of those who’ve already done all that, and will take their steps without making their mistakes.

That’s enough support I think.

So never feel discouraged that you don’t have a single person in your life who wants to have a business online and live the independent lifestyle.

That’s okay.

Maybe it’s better not to talk about that too much, but to work on it for some time daily. This way your mind won’t be distracted by wondering what others think about it, or fearing their criticism.

It’s better when others aren’t involved.

At least not in the beginning.

So whatever online business ideas you have in mind, go work on them right now :)

Get The Lifestyle Designer's Digest
Directly into your inbox every Monday.
Previous ArticleNext Article

The Five Elements of Flawless Customer Experience 11

The Five Elements of Flawless Customer Experience

Providing a flawless customer experience is the ultimate goal for any business.

There’s a lot that goes into creating a customer experience that keeps your clients coming back for more. In fact, there’s so much involved that it can almost seem overwhelming.

However, providing a flawless customer experience becomes much easier when you approach the task through these five distinct elements:

Ownership of Emotions
The Unexpected


When it comes to your customers’ satisfaction, time is essential. Think of how a great experience at a new restaurant quickly sours if you’re left waiting for your food to arrive. Think of how your excitement over a great department store sale turns into frustration as you stand in line for what seems like hours.

Time is your most valuable resource and it is up to you to make sure you’re using your customers’ time wisely.

This is why restaurants have comfortable waiting areas with drinks and appetizers, or why airports have lounges with restaurants, shops, and even bars.

If your customers are being forced to wait for a service, make them feel as if their time spent is not wasted. The more positive drivers you offer customers, the less likely they are to grow dissatisfied with their experience.

Think of how you can implement this in your own business. Are there places where you can help fill customers’ time? Are there places where technology can be used to cut down on the time it takes to complete a task? Remember, it’s the customers’ time that should be valued, not your own.


How to Use Content Marketing to Boost Your Business 6 Marketing Influencers You Must Follow

You must understand what your customers want, when they want it, and how.

While this may seem daunting, getting a better understanding of your customers doesn’t take millions of dollars, complex data analytics, and a degree in psychology. Instead, all it takes is a simple look. Watch their process, engage with them, ask them questions, and listen to them.  

How are customers interacting with your product? What’s the first thing they do when they enter your store? What’s the last thing they do before they leave? How long are they spending in each department? Do you notice anything that hampers their experience?

Take a look at your competitors. How are your potential customers interacting with them? What does this business offer that you don’t or vice versa? What is your, as Harvard Business School professor Clayton M. Christensen says, “job to be done?” What are your customers hiring your product or service to accomplish? Understand why your users are turning to your products.

Ownership of Emotions

Many companies have already taken hold of their customers’ emotions, though cynically. Subliminal advertising is a key example. However, the ownership of emotions does not have to be cynical. When used correctly, it can be the “holy grail” for companies.

Owning emotions begins with the aforementioned ability to understand. When you truly understand a customer’s choices and then act to make the experience better, you’re building a relationship of trust. That trust is the foundation of emotional ownership.

One way to build this trust is to reduce the “emotional” noise that surrounds your customers. Let them know that, even on their worst day, your business or product is there for them and that it will be a constant in their lives.

Think of restaurants and the long wait times you have to endure when they’re busy. Think of how angry—or “hangry”—you feel as you stand around, waiting for your table, and listening to your stomach growl. However, think of how some restaurants are able to reduce that emotional noise by serving you finger foods and drinks as you wait.

Also, seek to understand what emotionally motivates your customers.

Why should they be motivated to visit your store or use your product? To feel confident? Free? Unique? Secure? Successful? Research shows that all human beings are motivated by one of those factors.

The Unexpected

Experiences become stronger and more memorable when they’re accompanied by an element of surprise. Surprise can be addictive, which will only keep your customers coming back for more.

Think about mailing your customers or clients small packages with gifts and swag. Everyone loves to get mail and everyone loves free stuff, especially when it’s least expected.

A surprise doesn’t have to be a huge flash mob (though it could be!). Hand out snacks at your store. Is it a cold day? Give your customers hot chocolate or warm punch. Is it a client’s birthday? Send a card! Even a small note of thanks for a customer’s business is a nice little surprise.

The most important thing to remember: simply be sincere and don’t become predictable. Chocolates on hotel pillows were once a great surprise for guests. However, now that their wow-factor has faded, hotels are continuously trying to get back to the “unexpected.”


You’ve made promises and established goals. The only thing that’s left is to follow through on them. This starts with creating your mission statement, one that you, your employees, and your customers can commit to it. This will define your customer experience.

Your mission statement must promise to impact yourself/your business, the community, or the world. It may commit to impacting one, or all three. However, whatever it promises, you must follow through on. Your customers’ trust, and thus their experience, depends on it.

More about these five elements can be discovered in Unforgettable: Designing Customer Experiences that Stick, to be published in 2018.

Kyle H. David has made a career in technology and entrepreneurship for nearly 20 years. In 2001, he formed The Kyle David Group, now KDG. Over the past 16 years, KDG has grown at a rapid pace, attracting clients ranging from the United States Senate to major financial institutions, international nonprofits, and Division I universities.