Most of you are probably looking at different business opportunities that you can try. An enamel lapel pin business is definitely a good choice.
The starting capital is not too expensive, and you can do this at the comfort of your home. The pins are very small, so they won’t take too much of your home space.
If you want to start an enamel pin business, here are the things that you can follow.
1. Start with a Unique Design
We know that enamel pins custom designs are more popular right now. However, it doesn’t mean that you won’t have unique designs in your shop.
Your shop will only have a few words or some random designs there. You should start with a unique design.
This is a good way for you to showcase the design that the customers can expect from you. It is better if you can hire someone to create the design for you. You can also create your own design if you want.
You just need to put something there that would capture the attention of your customers.
If you are setting up a website or social media account, you can use these designs. Try to create something very interesting and something that would catch the attention of potential customers.
2. Set a Budget
This is a bit tricky because you need to make sure that the budget will cover everything. A small enamel pin business would still require a bit of money to set up.
Pins are not too expensive, so the starting capital doesn’t have to be too high. However, you will have to consider the other expenses for marketing.
You cannot simply start a business and just wait for the customers to come in. You have to find a way to reach out to them and set up a platform.
When you are setting up your budget, be realistic and don’t go over the top. Only consider a budget that you can afford.
If you think that you would have financial problems on a certain budget, lower it. You can always start small.
3. Create The Pins
Are you looking at made to order? They are only for custom-designed pins. At the start, your customers would order pins that you are already selling.
Before you start posting your products online, try to get a few hundred pins with different designs. Store them inside your house before you start launching your business.
Basically, these pins can be used as your first stock or you can give a small promo.
You can do something like “Buy 1 Take 1” or “The First 100 Customers gets a Free Pin”. This promo is something that you can use to draw in customers.
To do this, you need the pins your hands. Make sure that you get them done before you start posting. You will also need to take pictures of them for your social media account.
4. Create a Website
There are a lot of websites out there that would allow you to create your own shop. You can go with Shopify and make your own online store.
You can start with a simple design or you can hire someone to set it up for you. If you have the extra money, you can always hire someone to make the website.
If you own a website, you need high-quality images of the pins that you are selling. Create at least 8 to 10 unique pin designs. This will make sure that your customers will have more options to choose from.
Take a picture of the items and use them on your new website. This is just the beginning because you only finished your store.
You will have to spend more effort in the marketing of the pins.
5. Social Media Marketing
This is the most important part of starting a business. If you are going to start an enamel pin business, you need a social media page.
You need to have a presence on Facebook, Twitter, Instagram and more. Create your own business account and ask your friends and relatives to share it.
The first thing to do is to build a following. The first followers don’t need to be interested in your pins.
It means that you just need a few hundred followers as a start. Your friends and relatives can help you with this.
After that, you can start posting something on your page and promote the post. It will allow you to reach out to people who are interested in enamel lapel pins.
Most of your customers would come from social media so you need to create a presence there.
6. Look for a Manufacturer
At the start, you won’t need a manufacturer immediately. However, as time goes by, you will surely need one.
When orders start coming in, it will be hard if you don’t have a manufacturer in mind. It is better to do your research early and speak with them.
You can talk about the pricing and how long they can deliver if there are bulk orders. You have to remember that you can’t do the manufacturing on your own.
Even if you know how to make pins, doing hundreds of them will not be easy.
You can start by looking for a manufacturer, speak with them and strike a deal. If you have bulk orders, you can pass it to them, and they will handle everything for you.
This would at least help you save more time, especially when a bulk order suddenly comes in.
Starting an enamel pin business doesn’t have to be very complicated. You already know what you need so you just have to start immediately and set up your business.
The process itself is not too complicated, but you have to pay attention to the smaller details.