7 Great Ways to Attract More Customers to Your Business

7 Great Ways to Attract More Customers to Your Business

If you want to make your business successful in the long-run, you should be aware of the desires of your target audience related to the products and services offered by your business. One cannot build a profitable business without attracting new and existing customers towards your products and services.

The more customers find your products/services worth spending their money on, the more it will increase the chances of your business growth and improved publicity. All you need to do is fulfill the demands of your target market. Here are seven ways to attract more customers to your business:

How to Get More Customers

1. Always Listen

Small business should focus on what inspires and attract the customers more towards them what they like to hear and what they don’t bother to hear at all.

You could use your loyal customers to give you feedback related to your products and service. Then, you can work on it honestly to attract new customers and keep the loyal ones. Their feedback will help you bring positive changes to your products to fulfil the demands of the customers to the fullest.

Be responsive towards the emails, phone calls and handwritten slips of complaints by the customers. This gives a very good impression in front of the customers, and they will feel more comfortable to come and shop next time from here as well as they will recommend it to friends and family.

2. Identify Your Ideal Client

If you want to attract more customers to your business, you should be well aware of your target market and then find out those types of customers who are a part of your target audience. Look for what makes them happy, excited, relieved, sad and much more.

You need to identify your ideal customers so that it can be easy for you to offer those products and services in a way your target audience desires.

3. Know Your Business Inside and Out

How to Make Your First Money Online Freelancing [Free Course] by lidiya k letsreachsuccess.com teachable

The main purpose of knowing your own business is that the more knowledge you have about your products and services, the easier it will be for you to attract and engage the customers.

When people find out that you are knowledgeable about your products and services, they will seek your assistance to buy.

4. Try Direct Response Marketing

The best way to reach your ideal customers is to try to get more information out of them.

Use different ways to encourage them. Ask them to be on your email list and find out more personal information to use for designing an appealing marketing campaign.

When customers find an ad related to their personal interest, they will feel motivated enough to visit and have a look at the products and services your business has to offer.

The more you will focus on delivering direct marketing messages to your target audience, the more it will increase the chances of getting a direct response which you can calculate later to find its effectiveness.

5. Word-of-Mouth Always Works

Every small business should be careful about dealing with customers. The products/services they are offering should be of very good quality to give people the best shopping experience.

Because once customers feel happy and satisfied with the products, they are more likely to spread the word among their friends, family, neighbors, and colleagues.

Word-of-mouth marketing is one of the oldest forms of advertising. It’s unpaid, yet the most effective marketing campaign any business can ever take advantage of it. Good Word of mouth will not only play a part in increased sales, but it will also increase the publicity of your business among the people.

6. Offer discounts and Deals

Discounted offers and deals have that magnetic effect which pulls the customers into the store to take advantage of the biggest opportunities. As these offers manipulate customers to make unplanned purchases, they cannot imagine losing the opportunity to buy a product or service at a cheap rate.

7. Be on Social media

If your business doesn’t have an online presence, then you are not a hot topic among people. If you want to be on top of your customers’ bucket list, then you need to make your presence on social media platforms more visible.

Before buying any product or services people usually follow the recommendations of their friends, family and form an opinion based on the comments of strangers on your social media pages. Updating your pages on social media platforms and being more active there will make people talk about your business.

About The Author

Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares his bright ideas on SquareShip.

The more customers find your products/services worth spending their money on, the more it will increase the chances of your business growth and improved publicity. All you need to do is fulfill the demands of your target market. Here are seven ways to attract more customers to your business:

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How This Family Guy Makes $10,000/Month Online Teaching Others How to Make, Save and Invest Money

How This Family Guy Makes $10,000/Month Online Teaching Others How to Make, Save and Invest Money - Interview with R.J. Weiss from TheWaystoWealth.com

This is an interview-style post with R.J. Weiss from The Ways to Wealth.

Hey R.J. What’s your background and what do you do?

I blog about all things personal finance at The Ways to Wealth.

Before I went full-time into blogging, I spent ten years in the financial services industry. Specifically, helping families buy the right type of life insurance.

During my time with a full-time job, I’ve always had different side hustles going on. From freelance writing, Amazon FBA, conversion rate optimization, to website design — there were many projects I pursued outside of work.

How did you start your career in finance?

I got started in finance straight out of college working for my the family insurance business. As I love the financial planning side of things, I choose to specialize in life insurance planning. This led me down the path to obtaining the CFP® Certification.

What made you start blogging?

The Ways to Wealth, which I started in 2016, has been my 5th blog.

The others mostly fizzled out most due to a lack of interest. But, in 2009 I started a personal finance blog called GenYWealth.com (no longer around) that had some success.

The idea GenYwealth.com was to write about what I was learning about studying to take the CFP®. The blog was, by all means, a success. I was able to gain valuable knowledge, pass the CFP® exam, earn some extra money and build up a good community.

I then took this knowledge and started a business blog, which allowed the insurance agency I was working for to generate leads.

I started The Ways to Wealth because my passion is personal finance–from investing to travel hacking, I love the challenge of optimizing my finances.

How was The Ways to Wealth born?

I didn’t have much of a plan for starting The Ways to Wealth when I purchased the domain name.

I was actually thinking it would be a niche site, which was inspired by Pat Flynn’s niche site duel. Then, I came across the income reports of Michelle Schroeder-Gardner and wisely changed direction to a more traditional blog.

This change came about 6-months after starting to blog.  I did a timeline of the site in one of my income reports.

What worked best when trying to grow the site?

I had a decent knowledge of SEO. So at first, I started growing the site with email outreach. One of the first posts I had about best investing books of all time, had about 15 links to it.

This was nice to start with but was quite slow to build up, as it can take a while to earn Google’s trust.

The big turning point came when I started to understand Pinterest. I spent a few frustrating weeks on the platform, then it finally started paying dividends.

I went from about 100 sessions a day to 1,000, which was huge for me at the time.

How did you get to 3 million monthly viewers on Pinterest?

the ways to wealth pinterest 3 million monthly views

I lay out my Pinterest strategy here. But at the core the idea is to:

1) Write high-quality content that Pinners want to click through, read, and share.

2) Pin to my own and high-quality group boards, with a keyword-rich description.

3) Continue to Pin my best pins across my own boards/group boards, ruthlessly eliminating Pins that don’t perform well.

One thing to keep in mind is impressions don’t mean much on Pinterest. What counts are clicks to your website. So, you want to design not for impressions but clicks.

What aspects of the online business are you outsourcing or automating and how?

The first thing I outsourced was Pinterest design. I’ll design about 30-40 pins a month, so this was big time saver for me.

Of course, it took some work to get going. At first, I hired 5 or so people on Fiverr. I found one decent designer but the work quality deteriorated over time.

I then went to Upwork and posted a job for a  graphic designer. I found a great team down in Argentina, who I’m very happy with.

I’m currently experimenting with working with a ghostwriter. A few of my latest posts have been transcribed from my recording, with the ghostwriter making sense of it all.

I can compile about 3 posts in 90 minutes, then take another 90 or so minutes to prepare them. Saving me around 3-4 hours per post this way.

What’s your main income stream and why do you think it works for you?

My main source of income for the blog is affiliate revenue. It works because the partners I do have are high-quality businesses, who deliver value and solve real problems. This makes it easy to naturally link to such a partner.

When did you start making more than $10K/month and what was the turning point?

My first month over $10K was in January of 2018. In December of 2017, income was around $3,000 and in July of 2017 around $500. So, it was definitely a jump.

What happened then in January?

First, personal finance is at its peak interest in January.

Second, I had multiple Pins go viral.

Third, in November I started driving traffic via Facebook to the site. So, in January I could take campaigns I’d been fine-tuning for a few weeks and scale them.

How do you balance work and family life?

I have a routine I stick to Monday through Friday.

When inside of my designated working hours, I work. When outside of these hours, I’m not.

This is a lot easier said than done. But the thing important for me is not to take work everywhere I go. This means I don’t have any apps on my phone that are work-related (email, analytics, etc..)

What are you 3 best finance tips for newbies?

  • Focus on your savings rate. How much you save is the most important decision you’ll make.
  • Small incremental improvements add up over time. My favorite example is increasing your savings rate 1% every quarter, means you’ll be saving 20% of your income in just 5 years.
  • Study happiness. Become a student on how to increase your level of happiness. The natural result is you’ll want less overtime, making the game of personal finance a lot easier to win.

What books, blogs or podcasts help you stay motivated along the way of growing an online business?

I read a fair amount to keep fresh ideas in my head.

My favorite podcast is The Tim Ferriss Show.

Two blogs I enjoy reading are:

Farnam Street
Barking up the Wrong Tree

And as far as books. I try to read one a week. A few books I would recommend to online entrepreneurs would be:

Deep Work by Cal Newport
The Compound Effect by Darren Hardy
The Four Hour Work Week by Tim Ferriss

Pin this post if you enjoyed the interview.

Check out my interview with R.J. from TheWaystoWealth to see how he entered the finance niche, started making money blogging, began bringing traffic from Pinterest and monetizing it with affiliate marketing, and is now making $10,000/month from his online business. #blogger #interview #blogtraffic #incomeideas #income