These days there are apps for absolutely everything you could possibly think of.
There are apps that you can play on, apps you can use to boost your productivity, apps for banking, ordering food at restaurants, booking holidays, and so much more.
More than half of the population of the country has a smartphone, so it should be no surprise to you that more and more businesses are creating their own mobile applications to reach consumers and grow their business.
Here are seven ways a mobile app could help you to grow your own small business.
1. Stand Out From The Competition
These days, pretty much every large business or company that you can think of has a mobile application. But this is something that is still pretty rare at the small business level.
This means that it’s up to you to be bold, take a leap of faith, and be the first small business near you to offer an app to your customers.
They will be impressed by your modern and ambitious approach, and this will help you to stand out amongst your competitors.
2. Be Visible At All Times
Most people spend at least a couple of hours on their phone every single day.
Of course, this time is often most spent playing games or browsing social media. But that doesn’t change the fact that, if someone has your app downloaded onto their phone, they’re going to see it every time they look through their apps.
This means that they’ll constantly be reminded that you exist, which ensures that you’ll be the first business that they think of when they need to buy what you sell.
3. Improve Your Customer Service
It doesn’t matter what it is you sell, your customers need some way to reach you when they have a question or query.
Of course, you may have an email address or phone number available on your website, but this means that your customers have to go and look for these things.
It would be so much easier for them if you had a messaging service built into your app. This way, they’ll get a quicker response, which shows them that you care about them and want to help.
4. Boost Brand Recognition
If your business app is designed well and works properly, then yours should be the first business that consumers think of when they want to buy something that you sell.
This is because the increased visibility will constantly be reminding them that you exist.
Just make sure that you have your app tested by a mobile app testing group or company before you launch it. If your app is unprofessional, then it will have the opposite effect, meaning that you’ve wasted time and money.
5. Provide Value To Customers
Consumers are going to be less willing to buy from you if they feel that you only care about their money, which is why many businesses try to provide value to their customers through loyalty cards.
These days, you can digitize your loyalty programme and make it possible for customers to collect points through their mobile application.
This means that customers will still earn points, even if they’re buying from you online or forget to bring their loyalty card out with them.
6. Build And Maintain Loyalty
An app is a great way to build and maintain loyalty to your small business.
Sure, there’s the fact that you can offer a loyalty programme on your app, which gives customers a reason to come back again and again. But an app can also improve your customer service.
If you show customers that you genuinely care about them, by always being available through a messaging service, they’re going to want to help you by shopping with you.
7. Connect With Busy Customers
Shopping online is a lot more convenient than going to a store, but there are still customers out there that don’t have the time to sit down at a computer and go through your website.
However, these people almost always have their smartphone with them. Which means that, if you had an app, they could buy from you when they’re at the gym, watching television, or on a break at work.
If you made it possible for them to save their payment details, it would be even easier for them.
Mobile applications are a great way to connect with customers, boost your brand, and stand out from the competition. You don’t necessarily need to have an app to be successful, and an app won’t ensure that you are, but it will certainly give you a good shot, so there’s no real reason not to create one for your small business.