How I Made $3,840 Blogging Last Month [Blog Income Report]

I spent most of August working on digital products (there’s even a whole new one coming out in September and I can’t wait to share it). This month also involved a lot of branding work (re-defining how I wanna be seen online, who my ideal audience is and how I can best serve them and spread my message) and taking action upon it.

I’m constantly working, creating, and testing and blogging has been an amazing journey so far. That’s also why it’s the kind of business model I encourage aspiring biz owners to try – it’s not that hard, and anyone can do it with the right steps. Which is one of the main reasons why I’m focused on creating products that walk you through the exact steps from the beginning till the moment you grow your blog traffic and income, as nothing beats finding all the info you need in 1 well-organized self-paced online course.

Let’s start the August income report with some screenshots and the numbers.

Blog Income Report

I earned a total of $3,840 in August 2020 from my blogging business.

Please keep in mind that’s gross income. A lot of it goes for fees I pay to other platforms, transaction fees, paying my own taxes (close to 30% of my income), insurance and pension. You can see all income reports here.

Proof of Income

Here are some screenshots showing some of the revenue:

Ad revenue from Mediavine

PayPal earnings

Earnings from each income stream:

Sponsorships

Display Advertising

Mediavine – $737

Affiliate Marketing

Pinterest Traffic Avalanche
WPX Hosting

Total Affiliate Income: $135

Products

Total Sales: $82

TOTAL (Gross Income): $3,840

Blogging Expenses

WPX Hosting – $0 (paid yearly)
Teachable – $0 (paid yearly)
ConvertKit – $0 (paid yearly)
ProveSource – $0 (paid yearly)
Accountant – €0 (paid quarterly)
Mobile Plan – €27
Health Insurance – €118,50
Transaction fees – $137

Blog Traffic

Pageviews: 66,918
Sessions: 56,588
Users: 49,350

Email Subscribers Update

New Subscribers: 400
Cancellations: 82
Net new subscribers: 318

The report you see is from ConvertKit – the email marketing tool I use and recommend.

Blog Updates

Branding

In August, I took a branding course (by personal branding and growth strategist Brittany Krystle whom I’m a big fan of now). She’s worked for people like Gary Vee and has an amazing podcast you might want to check out – Beyond Influential.

Working on my online presence has been on my list of tasks for a long time now and I knew there was a lot I was missing out on.

I learned more about personal branding, finding clarity and positioning yourself online in the way you want to be seen by your ideal reader/subscriber/student.

Thanks to a workbook that goes together with the course, I narrowed down what success means in my business now, how my personal brand currently looks like and where I see it in 6 months, a year and 3 years.

Here are some things I did:

Searched myself online to see if what appears is relevant – I did some searches and saw plenty of things appearing about me online which aren’t relevant anymore (such as profiles in freelance websites and my books on personal development). So I’m gonna do something about that.
Checked out my Google Image results.
Narrowing down my ideal audience – If you’re speaking to everyone, you’re speaking to no one! I narrowed down my ideal audience and I want to create content only for that person. It’s the one who is looking for a way to make money online, is willing to follow steps and invest in a program to help them get there, willing to give a side hustle like blogging a try so they can start earning an income from their laptop and turn it into a business.
Updating my bios and photos.
The overall messaging must be consistent on all platforms. – For example, there were still places where I re