These days many people are out to create their own business. This would free them of having to work regular shift hours and be answerable to a boss.
It probably is a fascinating idea to start your own business. But before you embark on this journey, be sure that you know it is no easy task.
Many elements need to be put in place to create a successful business. One such item needed is a free conference call app to allow company staff to communicate effortlessly and effectively with customers and other companies.
Another critical aspect that needs to be spot on for a successful business is the website. If your company website lacks user-friendliness, a brilliant design, contact information, etc. you are at risk of losing potential customers.
When it comes to general startup management, there are often so many things to worry about that it can prove to be overwhelming for the inexperienced.
While hard work is undoubtedly necessary to realise the potential of a startup, working smart will allow any startup owner to breathe easier while simultaneously increasing the odds of overall success.
While many aspects of a startup require plenty of attention, the current state of the business landscape involves heavy use of online stores and services.
Most people are content to stay indoors and order online instead of heading to a physical establishment — mostly due to the COVID-19 crisis. The result is a focus on web design and optimization. Here’s what your business website needs to have:
1. Mobile-Friendly Platform
Nowadays everything we could ask for can be found using our mobile phones.
We all love to keep our phones close with us, so it helps to save time too. Therefore, if you wish to help your business succeed, then be sure that your website will quickly populate on a mobile phone.
No one wants to turn on their PC or desktop to have to look something up; everyone will choose to search for something they need on their cellphone.
Nevertheless, research has shown that over half of a website’s traffic comes from mobile phones. Therefore, be sure that your website runs smoothly on all smartphones.
Aside from being optimized for mobile, there are other things to consider when it comes to website optimization.
Holiday shopping sprees offer limitless opportunities to earn.
The current holiday season is shaping up to be unlike any other, as more and more people are content to do their holiday shopping from the comfort of their homes.
The use of a well-optimized website ensures that online shoppers are not bogged down by various issues when trying to purchase items.
The fact that even startups can make their mark on the industry with the current holiday season just goes to show how many holiday shoppers are making a move online to avoid crowds.
While there are still people who will likely go shopping in physical establishments, the sheer volume of online users makes it the perfect opportunity to get a significant return on investment (ROI).
Read also: How Much Does It Cost to Build a Website?
2. Beautiful Design
Every website needs a gorgeous design. The design is a very critical element of a website because regardless of you possessing a great product, if your website is not soft to the eyes, then no customer will waste his/her time surfing on it.
A good design will ensure that the customer will come back to your site.
In current times, web designers practice minimalism. They keep a website simple, yet elegant, ensuring that it contains all the information customers require.
Going simple is the way to go.
The importance of a quick loading easy-to-navigate primary website cannot be understated.
The best part is that there is no need to get caught up in various complicated design choices, as the best way to attract repeat visitors would be to get straight the point. It provides the most ROI while simultaneously needing the least amount of work!
For many startups out there looking to take advantage of the current holiday season, a well-optimised website is priority number one.
While the quality of the products and services rendered is undoubtedly crucial, it will not mean anything if people are turned off by an unnecessarily complicated primary website.
Furthermore, be mindful that everything on the site should be easy to find. A user experience agency should be able to help organize your website’s elements for easier navigation.
Read also: How to Choose a Font for Your Website and Brand
3. Helpful Content
Not only should the website you are making have a brilliant unique design, but it should also contain useful content. In other words, your customers should be able to get the information they are looking for.
Content marketing can boost traffic and revenue by a significant margin.
A well-optimized website can include articles and blogs that are relevant to the products being sold.
The more relevant content you have on your website, the higher the odds of your company being featured on the top pages of the Google search results.
It also pays to have as many backlinks as possible, as building links is one of the keys to effective search engine optimisation (SEO).
It can be a little tricky if you are not experienced in SEO solutions, which is why the ideal method would be to make use of a link agency such as Ocere to get ahead.
Not only is it an effective means of boosting exposure but it is also reasonably priced, allowing startups to utilise SEO methods without breaking the bank. Having relevant and unique links will only serve to further build domain authority (DA).
A customer comes to your site when they see something they want that you can provide. If you can’t provide them with information on your product, then you can be sure that your product/service is of no success.
Your website should also contain information about who ‘You’ are as a company.
Furthermore, instead of adding lengths of details about your product, consider adding videos to provide helpful information and try including a blog as well. These are great tools to attract customers.
4. Contact Information
What type of business website includes everything about its product, but no contact information? How could your potential customers ever reach out to you in such a situation?
When designing a website for your business, you need to ensure that it contact information like an email, best contact number, directions to your shop, opening hours, etc. are all available on the webpage.
It would also be great if you have a customer support staff that uses a free conference line to communicate effectively with clientele.
Moreover, you can even have conversational marketing chatbots on your site to speak with clients.