Online marketing is a skill you can’t go without if you are a freelancer, online business owner, or an aspiring digital entrepreneur.
Too many people are neglecting it, though, and wondering why their content isn’t being read although it’s awesome, why the product they invested so much time in isn’t converting, why people don’t follow them on social media, and why there’s no money coming in although they are working on the business countless hours weekly.
Well, the problem is your lack of online marketing knowledge. It’s an element of every online business that should be taken seriously.
Even if you can afford to work with an Internet marketer from the very beginning, you’ll still have a knowledge gap and won’t have any idea whether he’s truly benefiting your business with what he’s doing.
If you’re a freelance writer, a developer, wanting to become a brand ambassador on Instagram, a podcaster, or else, you must brush up on your digital marketing know-how.
According to Techopedia, ‘Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.
Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.’
So, let’s see how you can get better at it:
1. Take a course.
There’s too much information on any topic out there, and doing your own research and trying to consume anything you see that seems important, might be overwhelming.
But a course is designed to educate you in the easiest way. Choosing one for beginners means you’ll learn a lot even if you’re not tech-savvy and are just starting out.
From the basics of web marketing, and how exactly to apply it to your exact business, to smart strategies for growth and conversion and advice from the experts in the field.
2. Work on building your personal brand.
Branding is something you must invest time in daily. But the good news is that any small action you take related to your business or persona, be it networking, posting updates on social media channels, joining a new platform to showcase your work, writing an article, taking professional photos, etc. – all this is part of your personal brand.
Why is this good news? Because if you’re aware of how it affects your whole business, you’ll take control of anything you do online and will make sure each word you write or comment you leave is taking you in the right direction.
3. Get to know your ideal customer.
Most entrepreneurs fail because they have no idea who their target customer is.
But without knowing that, there’s no way to give your audience what it’s willing to pay for and what will help each and every buyer improve his life or business in some way.
So take some time to define your core message. Who are you and what can you do for people? What target group do you want to help and why? What’s their gender, age, interests, income, daily schedule, etc.?
Create an ideal customer profile framework and address all the key characteristics: physical and emotional, together with that person’s life story.
Really get to know this character.
What does he work and how satisfied is he with it? What time does he wake up and go to bed? Where does he go on a holiday? What does he struggle with and is he looking for a solution? What does he read online and what product has he paid for in the last few months? Which social media does he use and to what extent is he ready to click any link he sees? What are his deepest fears and desires? What does he want to change in his life?
4. Analyze everything and iterate.
Identify the key metrics and use tools to get detailed reports.
There are enough free resources to help you get an idea of what’s working and what isn’t. Google Analytics will tell you who exactly is visiting your blog, how long they are staying there, what keywords they typed in before finding your site, and at what stage of the buying process they abandon the shopping cart and change their mind.
Many social media management tools can give you reports with enough data so that you can understand what’s the best time to post, what topics are trending, details about your follower growth rate, types of posts that perform best, and much more.
Data is powerful. But you’re the one who needs to analyze it and make changes to your approach in order to double your results.
So that’s how you can improve your online marketing skills and skyrocket your business, regardless of your niche and talents.
What will you start with today to be a better Internet marketer tomorrow?