4 Ways to Improve Your Online Marketing Skills 78

4 Ways to Improve Your Online Marketing Skills

Online marketing is a skill you can’t go without if you are a freelancer, online business owner, or an aspiring digital entrepreneur.

Too many people are neglecting it, though, and wondering why their content isn’t being read although it’s awesome, why the product they invested so much time in isn’t converting, why people don’t follow them on social media, and why there’s no money coming in although they are working on the business countless hours weekly.

Well, the problem is your lack of online marketing knowledge. It’s an element of every online business that should be taken seriously.

Even if you can afford to work with an Internet marketer from the very beginning, you’ll still have a knowledge gap and won’t have any idea whether he’s truly benefiting your business with what he’s doing.

If you’re a freelance writer, a developer, wanting to become a brand ambassador on Instagram, a podcaster, or else, you must brush up on your digital marketing know-how.

According to Techopedia, ‘Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.

Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.’

So, let’s see how you can get better at it:

1. Take a course.

There’s too much information on any topic out there, and doing your own research and trying to consume anything you see that seems important, might be overwhelming.

But a course is designed to educate you in the easiest way. Choosing one for beginners means you’ll learn a lot even if you’re not tech-savvy and are just starting out.

From the basics of web marketing, and how exactly to apply it to your exact business, to smart strategies for growth and conversion and advice from the experts in the field.

TecAdemics, for example, is said to be the first internet marketing college.

2. Work on building your personal brand.

Branding is something you must invest time in daily. But the good news is that any small action you take related to your business or persona, be it networking, posting updates on social media channels, joining a new platform to showcase your work, writing an article, taking professional photos, etc. – all this is part of your personal brand.

Why is this good news? Because if you’re aware of how it affects your whole business, you’ll take control of anything you do online and will make sure each word you write or comment you leave is taking you in the right direction.

3. Get to know your ideal customer.

Most entrepreneurs fail because they have no idea who their target customer is.

But without knowing that, there’s no way to give your audience what it’s willing to pay for and what will help each and every buyer improve his life or business in some way.

So take some time to define your core message. Who are you and what can you do for people? What target group do you want to help and why? What’s their gender, age, interests, income, daily schedule, etc.?

Create an ideal customer profile framework and address all the key characteristics: physical and emotional, together with that person’s life story.

Really get to know this character.

What does he work and how satisfied is he with it? What time does he wake up and go to bed? Where does he go on a holiday? What does he struggle with and is he looking for a solution? What does he read online and what product has he paid for in the last few months? Which social media does he use and to what extent is he ready to click any link he sees? What are his deepest fears and desires? What does he want to change in his life?

4. Analyze everything and iterate.

Identify the key metrics and use tools to get detailed reports.

There are enough free resources to help you get an idea of what’s working and what isn’t. Google Analytics will tell you who exactly is visiting your blog, how long they are staying there, what keywords they typed in before finding your site, and at what stage of the buying process they abandon the shopping cart and change their mind.

Many social media management tools can give you reports with enough data so that you can understand what’s the best time to post, what topics are trending, details about your follower growth rate, types of posts that perform best, and much more.

Data is powerful. But you’re the one who needs to analyze it and make changes to your approach in order to double your results.

So that’s how you can improve your online marketing skills and skyrocket your business, regardless of your niche and talents.

What will you start with today to be a better Internet marketer tomorrow?

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What the Richest People in the World Have in Common 4

What the Richest People in the World Have in Common

Getting rich is something everyone dreams about.

For those facing financial hardships, getting rich seems the only way out to tide over shortage of money. For the bourgeoisie – the working class – getting rich conjures up visions of stuff they want to buy for luxury or higher social status. Millionaires also wish to get rich: they want to become billionaires and enter Forbes List of the world’s wealthiest people.

Unless you inherit a fortune or get lucky at lottery or sweepstakes, getting rich can be quite tough.

Yet, there are countless rags-to-riches stories around the world. Enterprises such as Amazon, KFC, Facebook or SpaceX have become runaway successes within a short span. The reason: their founders have several things in common, which is rare among other people.

Here we look at various traits that the world’s richest and most successful entrepreneurs have in common.

The Common Traits of The World’s Richest People

The Common Traits of The World's Richest People

1. Serving People.

“If your only goal is to become rich, you will never achieve it,” said John D. Rockefeller, who laid the foundation stone for America’s giant petroleum industry and his own enterprise, Standard Oil. The same adage holds good today.

Facebook, for example, was launched by Mark Zuckerberg and his roommate, Eduardo Saverin to allow Harvard University students to share profiles and pictures

There are countless such examples of ordinary people striking rich. However, they share one thing in common: serving people. The main objective of launching these enterprises was to make life easier or enjoyable for people rather than earning money.

2. Reading Books.

Microsoft founder Bill Gates, celebrity TV show host Oprah Winfrey, SpaceX and Tesla CEO Elon Musk, Berkshire-Hathaway CEO Warren Buffet and several other extremely rich people of the world have one more thing in common: they are avid readers.

Bill Gates reads at least 50 books every year – an average of nearly four and a half books per month.

Elon Musk owes his success at SpaceX, the project to open space tourism to his love for books and the knowledge he gained from them about rocketry. Oprah Winfrey attributes her success to dozens of books, including some 70 top titles she read on her way to success while Warren Buffet spends about 80 percent of his day reading books.

3. Long-Term Financial Strategies.

A report by CNBC states, all wealthy people depend upon long-term financial strategies rather than short-term gains. They utilized their earnings and savings to invest in safe stocks that would assure gains in the long run rather than indulging in risky trading that can offer high returns.

Such financial planning and decisions ensured they do not lose money. Further, they invested money in their enterprises without the hope of immediate returns.

These wealthy people first focused on building a brand, offering value for people to identify with the brand. And later, popularize the brand through word-of-mouth publicity, which is more effective than traditional advertising.

4. Never Say Die.

Yet another common character trait shared by the world’s richest people is, they are not quitters.

Like every other human on Earth, these wealthy folks also witnessed ups and downs in life. Some of these were so overwhelming most ordinary people would have called it quits and gone in search of easier ventures.

Brian Chesky, Joe Gebbia and Nathan Bleckharczyk, founders of Airbnb, the world’s largest hotels and accommodations aggregator were plagued with financial problems.

 

Heavily encumbered with debts, bankruptcy was staring at these entrepreneurs in the very eye. Yet, they did not budge. They innovated their service that made Airbnb the world leader in its field today.

Another excellent example is Colonel Harland Sanders, whose recipe for fried chicken was rejected as many as 1,009 times before it was accepted. Col. Sanders is the founder of global chain Kentucky Fried Chicken or KFC.

5. Accepting Criticism.

Most people flee from criticism of any sort. Rather than learning from negative comments arising out of their behavior or work, they take umbrage rather quickly. Yet, they do not bother to amend their behavior or work pattern.

All wealthy people, however, are different. They are willing to be criticized for introducing new ideas or thoughts.

Jeff Bezos, founder of Amazon, rightly says that those who will try and do something new must be willing to draw criticism.

Steve Jobs, founder, Apple, Inc. puts it in even stronger words: “If you want to make everyone happy, do not become a leader; sell ice cream instead.”

The success of Amazon and Apple proves their founders were right when it came to accepting criticism.

6. Out of The Box Thinking.

how regular life looks like and why it won't make you happy

Thinking outside of the ‘box’ or a typical mindset is often impossible for most people. Understandably, because everyone draws their mindset from factors and circumstances they are raised and educated in.

This mindset eventually becomes a formidable fetter for anyone wanting to become an entrepreneur. Generally, most people follow the flock and take professions they falsely believe as best suited for their skills. Others try to follow footsteps of their parents.

The wealthiest people in the world never followed flock or took lucrative professions of their parents.

Mark Zuckerberg’s father was a dentist and mom – a psychiatrist. Bill Gates’ dad was a banker father while his mother was a lawyer.

Despite coming from wealthy families, they chose to follow their passion rather than confine their thinking to the proverbial boxed mindset. Col. Sanders had lost his parents at a young age of six years and had to shoulder responsibilities of his siblings.

Other Examples of What The Wealthiest People Have in Common

As we can see, these qualities or personality traits are common to the world’s richest people. It sets them apart from others. Most of them launched small enterprises with the sole purpose of bettering the lives of people. Their products or services gained popularity because money was never their consideration. Widespread use of their technology, products, and services eventually led them to become wealthy.

These traits are not typical to the US or the western world, as one may mistakenly come to believe. A glance at some richest people in India and elsewhere also reveals, they share the same characteristics with their American counterparts. This amply proves that richest people around the world share something in common, regardless of where they live and flourish.

Another common trait that all rich people share in common is philanthropy.

Since childhood, they believe in giving back to the society and helping the underprivileged. They practiced charity when they were not so rich and continue to donate money for the betterment of the society even after becoming billionaires.

These richest people on the planet never waited to become wealthy. Instead, they were philanthropists since childhood – a trait most other people pathetically lack or try to foist upon themselves to gain popularity.

In Conclusion

It is not easy to become wealthy. Or everyone would become a millionaire. People who do make it to the top have a different way of thinking combined with an undying zest for learning new things and educating themselves.

They do not consider conventional learning at universities as the end of their education. Instead, they try and acquire new skills every day and find ways and means to become better humans rather than focusing on fattening their purses.

The world’s wealthiest people also share one common trait: they are not people pleasers, despite their generosity and willingness to serve the society. Because they know, trying to please everyone will get them nowhere and could mean possible failure.