6 Techniques To Help You Bolster Your Online Presence 94

6 Techniques To Help You Bolster Your Online Presence - letsreachsuccess.com

This is a guest post by Sarah Williams.

The internet is a wide and wonderful place to get connected with an audience regardless of your expertise, with many brands and businesses making pushing their digital marketing strategies with more capital than their physical media.

However, maintaining an online presence has its major benefits and detractors, both of which come from the fact that, by its nature, the internet is an open area of exploration.

This means that, when compared to other media outlets such as newspapers, magazines and television, the line between engaging and obstructive is significantly more tenuous. This means that to thrive in the world of digital, you have to get creative, which is why we thought it would be helpful to compile a few tips for breaking through online obscurity.

Marketing Intelligence

To make prospective clients come to your business, you need to understand what it is a customer might want from your services.

Unfortunately, this can be easier said than done, as the quick turnover of trends can often lead to unreliable/outdated information that has the potential to tarnish a brand’s image.

One option for those attempting to keep up with changes in customer behaviour is enlisting the help of a web scraper.

For those that have a history with eCommerce businesses, this is likely to be a familiar term, but for those that haven’t come across it before, web scraping is the software-based process of downloading every available piece of data from a website or webpage (incl. images, text, code, certain analytics etc.) and translating it into an easily digestible format.

On first glance, the benefits that this has for building your presence may not be obvious, but the ability to acquire analytics from any website is a definite boon to your marketing strategy. This allows you to gather information from your competitors, including purchasing and pricing trends for their services, and ensure that you are consistently on the cutting edge of new developments in the industry.

Social Media Salvation

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One mistake that is common among businesses who are unclear on the merits of incorporating social media into their strategies is inactivity. With the sea of information that is being thrown at each individual on a daily basis, a company that isn’t updating their social accounts on a regular basis will quickly fall out of favour, as new things quickly swoop in to take the interest of their potential customers.

A lack of social media engagement can also be due to inconsistency of your brand’s voice, which can make it difficult for customers to connect with your company over another similar provider.

Ensuring that all of your promotional images and writing share a similar tone is integral to building up your brand as something that is distinctive and easily recognised.

Content Marketing

While images may draw in an audience, excellent content is what will inevitably be the thing that makes them stay.

A robust, engaging portfolio of both digital and physical content is the best way to add both credibility and recognition to your company.

Content marketing is simply the process of using media of varying kinds (though usually writing) to promote and propagate your brand.

With that said, the responsibility to create a consistent stream of writing doesn’t have to fall to you, as there are many agencies that offer link building packages that incorporate both quality content and SEO advantages at the same time.


SEO, or Search Engine Optimisation, is the process of making your website easier to categorise by search engines, allowing you to climb the rankings and potentially end up as the number 1 result for certain search terms.

Notice in the last point, I added a link from the term “link building” to a certain digital marketing agency? By linking from a high-traffic, relevant term to your site, your business’ relevance to that keyword in search engines goes up.

This is an extremely simplified version of link building, but the theory is there, and it is an incredibly effective approach to getting your company in front of a relevant audience.

While this may not be a comprehensive list by any means, it has hopefully given you an insight into the possibilities available to you.

The world of online marketing can often be a difficult one to navigate by even the most experienced businesses, but there will always be ways to get a leg up on the competition.


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Becoming Your Own Boss: Tips on Getting a Business Off The Ground 7

How Writing a Blog Can Help You Live the Life You Dream About

Becoming your own boss is a complicated process, and not everyone does it the same way.

I got lucky. I was still working when I got my business off the ground, so I had a source of income while I was working the kinks out of my business. I did most of my work for the new business when I got home or on the weekends. I asked for a change in job responsibilities at the office so that I didn’t have as much on my plate.

This all gave me a chance to start earning money without going into debt. When it was feasible, I stopped working my regular job and transitioned into working for myself full time. It took about a year and a half.

Establish clear boundaries.


Sometimes people don’t take you seriously when you tell them that you work for yourself. They think you are always available to chat or have lunch.

I had a number of friends that would call me at all hours, assuming I was available because they wanted to talk. Granted, it was nice to have that freedom at first. But, I soon realized that if I was going to be successful, I couldn’t let those kinds of distractions interrupt my workday.

Save before you start working for yourself full time.

I was in pretty good shape when I made the transition, but looking back, a few more months with a paycheck would have been wonderful.

When you start your own business, money can be very tight. You never know what you are going to make month to month.

I had one customer that initially made up most of my revenue. That customer only paid on a quarterly basis, which meant that times were tough in between payments.

I had to spend money to build the business, which meant there wasn’t a lot left over. If I didn’t get a payment right on time, it was very difficult to deal with.

There were times when I had to ask for a loan from family members simply to pay my bills.

Reach out and build a support network.

4 Tips to Track Your Remote Employees' Progress Without Demoralizing Them

It can be really difficult to adjust at first. You have great days and you have terrible days. You meet goals some months, while other months you are left wondering where you went wrong.

If you make a mistake, you alone are responsible for it and your business and reputation can suffer. It is easy to feel depressed at times. You may even start to feel like you can’t handle running a business and that you made a big mistake when you left your office job.

Remember that you are not alone. All entrepreneurs have these moments, which is why it is so important to connect with others in the field.

Take time for yourself.

I had a honeymoon period of about half a year. It was really exciting to see the business get bigger. Each milestone that I met was a reason to celebrate.

However, heading into the second year, it was more difficult. I was tired. Things weren’t as exciting because they weren’t new anymore. And then, year three came along. I was done with working such long hours.

I was done with having no time off. Burnout is certainly an issue in this business, so you have to figure out how to balance your personal and your professional needs.

It took me a long time to get where I am today. I had to do a lot of research. I had to educate myself on business. I had to find an SEO expert. I had to figure out who my main competitors were and keep an eye on them. I also had to stay current with what was happening in the field so that I didn’t fall behind.

No matter how hard I worked, it seemed like I could never get caught up. Running a business is a big responsibility.

If you are interested in starting your own business, you want to set yourself up for success. Try to cut back on your living expenses. Make sure you have substantial savings. Set up an area in your home where you can work, free from distractions.

If you are married, get your spouse on board. He or she can help pay bills while you are getting your business off the ground.

Your business is only as good as you are.

Make sure you have a support system of other business professionals. These people can help you acknowledge your weaknesses, encourage you to keep moving forward and advise you on common mistakes.

You can try and go it alone, but it will be very difficult for you. As with anything else in life, your support network has a lot to do with your success. You are probably strongly invested in your business; after all, it is something that you created. Make sure you have people that you trust to help you along the way.


Grace Lee has been practicing in the field of digital marketing for several years now. She has already brought numerous sites in search engines’ first pages in search results. In her spare time, she loves listening to podcasts about Google algorithm updates and other matters related to SEO.