6 Tools to Skyrocket Your Digital Marketing Efforts 32

6 Tools to Skyrocket Your Digital Marketing Efforts

This is a guest post by Nidhi Mahajan, a marketer, entrepreneur and constant tinkerer.

An essential entrepreneurial skill is to use great marketing strategies to boost your business.

Whether it is a small-scale firm or a large, profitable business, digital marketing and brand promotion are an effective way to reach out to the customers worldwide.

The world is internet-dependent right now and digital marketing is the best option for brand awareness.

For a start up, digital marketing is quite necessary.

To have a simple yet strong webpage that would reach the masses, ensure you have a great write up ready.

If unsure, you can always use the help of the guides available online (like this one) that will improve your content, do the proofreading and fix plagiarism issues.

Below are 6 such tools that are effective in online marketing and can help you turbocharge your marketing content online:

1. Canva.

Canva is a graphic designing software that helps you with your graphic designs and the illustrations on your webpage.

Everybody prefers an aesthetically pleasing visual content.

Why pay a ransom to a hired graphic designer, that is also time effective. Instead, one simply sign up for Canva, that has a rich library of free templates and infographics.

They are stunning and one can use them to make brochures, annual reports, social media posters, book covers, and more.

While some are paid, there are plenty of templates that are free to use and explore.

A simple yet strong visual content is a source of credibility among the audiences. We believe what we see. Even more, when it is pleasing and effective.

2. SurveyMonkey.

SurveyMonkey is a free online survey tool that engages customers into a questionnaire that takes a couple of minutes to complete.

Feedback is a great way to interact with your customers and viewers who visit your company’s profile.

A genuine feedback can let you work on the betterment of your social image.

SurveyMonkey also analyzes the results of the survey and gives you a detailed report.

3. Wistia.

Wistia is a video hosting provider that allows you to link your online company profile and lets you add videos.

Videos are a great method to boost online promotion and company presence.

Through a video, you can show the complex procedure of creating your products, or how the employers are working towards customer satisfaction.

Videos are interactive and preferred over text or audio. Wistia is a great platform to make your video search engine optimized and discoverable to the right set of audience.

Consider Wistia for that extra hyper-interactive boost of online promotion.

4. Infographic Templates. 

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If you are a content writer and a marketer, you depend on written contents rather than visuals like video and images.

However, that does not mean you have to shy away from infographics. Multiple studies show that visual content plays a very important role in digital marketing and it surely has a demand among the audiences.

So, it is always safe to use some incredible infographics on your site to make those boring chunks of text and information a little better for the audience, and also easier to digest.

With different font styles and color picker, you can enjoy different templates that your readers will love.

5. Crazy Egg.

Sometimes, people do not want to engage in surveys. Other times, their feedback isn’t genuine.

For an un-interactive webpage, you can still track the navigation movements of the viewers on your web page. That can happen with a visual heat map from the least to the most navigated areas on the page.

The Crazy Egg software uses analytics and gives a clear heat map of the areas where customers respond the most, and where they seem uninterested.

As a result, you can do something to enhance your content on the webpage and increase views, hence enhancing digital promotion.

6. Spaces.

A brand is nothing without a logo.

A logo is like the digital signature for the company. It is as essential as the content and the promotion.

It’s undeniable, however, that the tools require skills. One cannot spend hundreds of hours mastering an illustration tool.

That’s where Spaces comes to rescue. It provide graphic designs like logos with a huge library of icons, quirky fonts and cool frames that would make your logo look incredibly professional.

Although, the above tools are just some of the spells on the wand, do not forget that the wizard has all the power, and the wand is simply a tool.

Know your customer well and create customer solutions that solve their challenges, with the help of tech-oriented tools.

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How I Make Money from My Freelance Writing Services (And How You Can Do The Same) 18

How I Make Money from My Freelance Writing Services (And How Can You Do The Same)

I’ve been offering my freelance writing services professionally nearly 7 years now. And what started as a one-time project every now and then, has now turned into the online business that allows me to keep working remotely and operate globally, although I’m based in Amsterdam, Netherlands.

Forget about the competition, the broad niche you’re trying to enter and that it takes time to build a name for yourself. We live in the digital era and thanks to all its opportunities you can make a living as a freelance writer if you decide to.

Let me share the things that helped me make money from my freelance writing services. Maybe they can help you raise your prices, get started as a freelancer, or write and publish your first post today.

I started from the bottom.

I believe those following their passion, who are interested in becoming lifestyle designers and finding meaning in their days, should start from nothing.

Even if you have your family to support you, or connections in the field, or are given opportunities already, leave that behind and go ahead and build something on your own.

That’s important because the years you’ll dedicate to learning skills, making mistakes, getting to know your field and finding what works best are priceless. No business degree, internship, parent, easier career choice, or even initial capital, can do that for you.

The only millionaires I respect, for example, are the self-made ones. That’s because I’m all about self-improvement and it means following your own path. But first, defining and creating it.

If you decide you want to be a writer and to make money from that online, you need to invest years to get better at this and be able to call it your craft. You need a new mindset that will help you understand what your clients want and give them exactly that. And you need to be truly invested in doing it right as it’s all about providing value with your content, not making a few bucks.

You’ll build habits, find focus, work from home, ditch distractions, make sacrifices, and eventually start earning a bit. But you’ll be doing what you love. Then, there will be more doubts and challenges to overcome. Again, you’ll stay consistent if you’ve decided to make a living from your freelance writing services and achieve something bigger.

I make sure I cover topics I’m passionate about.

I believe anyone should be doing work they are passionate about. While the way you do it may vary, its main topic should be something you truly care about.

For me, that’s self-improvement, spiritual development and business growth. I have always been reading about this, and so it made sense to also start writing about them on my blog.

Such passion never goes away.

You take it with you whenever you write something, be it for a client, for a social media post, an email, or your own book.

Find your passions in life and make sure you incorporate them into your writing.

I build my portfolio every single day thanks to my blog.

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Building your portfolio is a never-ending process. Leave conventional wisdom aside and think of the way people do business online today.

It’s not about a polished resume or a ton of experience working for other people anymore. I don’t have that. In fact, English is my second language and I have no degree in Journalism or anything. What I have though, is more than 1000 articles on my blog (which eventually turned into an authoritative platform), each of which is written to provide value, to help those who find it through social media or search engines, to give advice and share my thoughts on the issues of life that I care about the most.

Such portfolio can only get better. The more things you publish under your name, including guest posts, then more you’ll have to share with your clients.

The way I do it when promoting my freelance writing services now is this: When I’m about to pitch someone who seems to be a good fit, I give them samples of relevant articles. That means I always make sure he wants me to write about topics that I’ve covered before. So I simply get 2-10 links, share them with the client and tell them this:

If you like any of these, I can provide the same quality for the work I’ll do for you.

Simple as that. And I do keep my promise. Also, there are no wrong expectations here as I will do for them what I’ve done before for my own projects.

If you’re wondering how to become a writer and offer your freelance writing services, start a blog today, write about whatever it is you’re interested in and share it with the world.

I make it a win-win situation.

There are many parties involved when you do work for a client. First, there’s you. Then, there’s the client. But there’s also the reader this content will eventually get to.

Whether you’re writing something for a company or an individual, you’re helping them grow their business, improve their online presence, build a following, sell their products or services, or educate their audience. Whatever it is, your content matters. Keep in mind everyone your writing is going to affect and let that inspire you to be a better freelancer.

I enjoy the process.

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Because I started my freelance career in order to have an enjoyable lifestyle, not the other way around, I do make sure I take a step back every now and then and evaluate the situation.

I’m a lifestyle designer. That’s why I started working online, doing what I love, left my home country and relocated to Amsterdam, Netherlands, but still operate globally and work from home.

I need that freedom and independence in order to be doing my best work, to keep my focus and to have peace of mind. Without them, I won’t be able to make my clients happy.

That’s why you should enjoy the process as a freelance writer. Even the unpleasant moments. It’s a journey with ups and downs. But no one had it easy.

I stopped underselling my freelance writing services.

I wasn’t charging much in the beginning and that’s okay. I believe every freelance writer makes this mistake when they start out. It’s because of the competition, wanting to please every client, being scared you’ll never make more money out of this, not being confident enough in your writing, etc.

The only way to overcome this barrier is to do more of the work only you can do. As your reputation grows and you see you have enough clients, you’ll start saying ‘no’ to low prices and will learn to ask for what you deserve.

I diversified my income.

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Freelance writing goes together with a lot of insecurity. From not getting paid on time (or at all), to not finding new clients, not meeting a deadline, not scaling, or else. If you don’t do something about it, this will cost you your precious focus and creative energy. And as a writer, you need these with you all the time.

So, I made sure to diversify my income. In my case, it was thanks to my blog, growing it and monetizing it by offering sponsored posts.

For you, it will be different. I sell my books on Amazon too, do affiliate marketing and many other things on the side. But these aren’t a significant part of my monthly income.

I make half of my money by selling my freelance writing services. Which means that even if I don’t necessarily find enough clients soon, or something else happens, I’d still make it until I get back on my feet.

Find your other income stream that will help you stop worrying too much and focus on doing what you do best.

I’m picky with my clients.

Saying ‘yes’ to every project that comes your way means you’re desperate to make some money, don’t have priorities and are trying to please everyone. I made big changes to my approach when I started being serious about selling my freelance writing services.

For a start, I ditched the clients who didn’t pay on time. From then on, I set the right expectations from the very first chat we had and discussed all the details such as payment, deadline, whether they would require me to make changes to the articles, etc. All these matter and after doing it for years, you start noticing recurring issues. But when you talk about each one prior to working together, it’s all good.

I’m absolutely okay with rejecting clients or projects that seem big or tempting in some way. It’s because I know exactly who I want to be working with and can feel whether we’d be a good fit from the first few emails we exchange.

That’s been a game-changer for my work and freelance writing business. Some amazing individuals reach out to me personally because they liked the story I share on the About page of my site and decided to work together. Or because they saw my name on another platform, liked my work and now want something similar for their blog.

From clients like that, I get positive feedback, an enjoyable working experience, no pressure, honest communication, regular payments, good mood, and referrals. These are the people I can do a good job for. And while it’s not always easy to find them, it’s worth the wait.

These are the things I did to be able to make a full time living from my freelance writing services. It took me years and a lot of mistakes, but you can do it differently. Stop being afraid to ask for more. Go build your portfolio, learn everything you can about the topic you’re covering. Be confident when you pitch potential clients and see how big opportunities are coming your way.

If you have a question about this, or if you’re interested in hiring me to help you out with content creation for your business, don’t hesitate to reach out.