This is a guest post by Nidhi Mahajan, a marketer, entrepreneur and constant tinkerer.
An essential entrepreneurial skill is to use great marketing strategies to boost your business.
Whether it is a small-scale firm or a large, profitable business, digital marketing and brand promotion are an effective way to reach out to the customers worldwide.
The world is internet-dependent right now and digital marketing is the best option for brand awareness.
For a start up, digital marketing is quite necessary.
To have a simple yet strong webpage that would reach the masses, ensure you have a great write up ready.
If unsure, you can always use the help of the guides available online (like this one) that will improve your content, do the proofreading and fix plagiarism issues.
Below are 6 such tools that are effective in online marketing and can help you turbocharge your marketing content online:
Canva is a graphic designing software that helps you with your graphic designs and the illustrations on your webpage.
Everybody prefers an aesthetically pleasing visual content.
Why pay a ransom to a hired graphic designer, that is also time effective. Instead, one simply sign up for Canva, that has a rich library of free templates and infographics.
They are stunning and one can use them to make brochures, annual reports, social media posters, book covers, and more.
While some are paid, there are plenty of templates that are free to use and explore.
A simple yet strong visual content is a source of credibility among the audiences. We believe what we see. Even more, when it is pleasing and effective.
SurveyMonkey is a free online survey tool that engages customers into a questionnaire that takes a couple of minutes to complete.
Feedback is a great way to interact with your customers and viewers who visit your company’s profile.
A genuine feedback can let you work on the betterment of your social image.
SurveyMonkey also analyzes the results of the survey and gives you a detailed report.
Wistia is a video hosting provider that allows you to link your online company profile and lets you add videos.
Videos are a great method to boost online promotion and company presence.
Through a video, you can show the complex procedure of creating your products, or how the employers are working towards customer satisfaction.
Videos are interactive and preferred over text or audio. Wistia is a great platform to make your video search engine optimized and discoverable to the right set of audience.
Consider Wistia for that extra hyper-interactive boost of online promotion.
4. Infographic Templates.
If you are a content writer and a marketer, you depend on written contents rather than visuals like video and images.
However, that does not mean you have to shy away from infographics. Multiple studies show that visual content plays a very important role in digital marketing and it surely has a demand among the audiences.
So, it is always safe to use some incredible infographics on your site to make those boring chunks of text and information a little better for the audience, and also easier to digest.
With different font styles and color picker, you can enjoy different templates that your readers will love.
5. Crazy Egg.
Sometimes, people do not want to engage in surveys. Other times, their feedback isn’t genuine.
For an un-interactive webpage, you can still track the navigation movements of the viewers on your web page. That can happen with a visual heat map from the least to the most navigated areas on the page.
The Crazy Egg software uses analytics and gives a clear heat map of the areas where customers respond the most, and where they seem uninterested.
As a result, you can do something to enhance your content on the webpage and increase views, hence enhancing digital promotion.
A logo is like the digital signature for the company. It is as essential as the content and the promotion.
It’s undeniable, however, that the tools require skills. One cannot spend hundreds of hours mastering an illustration tool.
That’s where Spaces comes to rescue. It provide graphic designs like logos with a huge library of icons, quirky fonts and cool frames that would make your logo look incredibly professional.
Although, the above tools are just some of the spells on the wand, do not forget that the wizard has all the power, and the wand is simply a tool.
Know your customer well and create customer solutions that solve their challenges, with the help of tech-oriented tools.