The Four Elements of Strategic Communication 100

The Four Elements of Strategic Communication

This is a guest post by Lucy Adams, a skillful blogger and essay writer.

Today, in the era of the Internet, information flows are as powerful as never before.

Those who manage the information manage the world!

In this environment, incorrect or incomplete transmission of information can do harm to your business and private life, preventing you from achieving your goals.

So how to become a great strategist in communication?

In 2002, Sandra and Michael Rose developed and published their “Communication Strategy Framework” in the book named “Business Communications: A Cultural and Strategic Approach.”

This strategy will guide you through the process of planning and organizing messages so that you can avoid communication barriers, increase understanding and get a good response from your interlocutor or audience.

The strategy consists of four elements:

  • Communication.
  • Audience.
  • Message.
  • Channel of communication.

1. Communication.

Treat yourself as a communicator who needs to convey messages to an interlocutor or audience. This will help you to plan performances more consciously.

Answer these questions:

  • What are the goals of communication?
  • What is your reputation? Do people trust you and your arguments? How can you improve the level of reputation, considering your goals?
  • How can you inspire trust in the audience? Do you share the views of your listeners?

A clear understanding of the goal may seem superfluous because we are used to thinking that we always have a purpose. However, the goal is what you should put at the forefront. All the following steps should be subjected to your goal.

2. Audience.

Think about the needs, preferences, requirements, education, and skills of your audience. That will help you to hit the bull’s eye with your message, that is, build it according to the specificity of your listeners.

Answer the following questions:

  • Who are your listeners?
  • Is there a subgroup with an entirely different point of view and needs? What do you know about this subgroup or person? What does it know about you?
  • What does your audience know about the topic of your speech?
  • How can you motivate the audience?

It happens, you don’t know your audience. If so, allocate some time to think about who you are dealing with. Write down all your thoughts and then find out as many information about the future listeners/interlocutors as you can, preferably from people who know these people well.

3. Message.

At this stage, you need to think about the style of speech, the tone, and the structure of your message. It should be accurate and doesn’t contain any mistakes. Answer the next questions:

  • What is your goal – to convince, entertain, consult or inform? What style of speech and tone is the best for this goal?
  • Whether your message should be formal or informal?
  • Do you think the audience will agree with your words?
  • How often does the audience disagree with what you say? Do you have enough time to understand each other or change the mind of the audience?

Choose the communication strategy, considering the length of your speech. Also, it’s worth considering whether your audience will sit or stand.

4. Channel of Communication.

  • What the best communication channel for your goal?
  • Do you need to record your speech? Do you need video?
  • Did you take into account the cultural factor? People of some cultures prefer a tete-a-tete conversation to a public performance.
  • Will the emailing be effective?
  • Is it possible to use Skype as the platform for your performance? Is it expected to be as effective as an offline meeting?

Whichever channel you choose, make sure that you have the opportunity to understand the feedback correctly. This will help you to make a conclusion and adjust your communication strategy.

Naturally, not always do you have the opportunity to prepare for the performance carefully. When you have some free time, study the communication strategy and make every effort to convey your message! Good luck!

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Data Is Important to Your Business’s Operations: Keep It as Safe as It Is Accessible 4

The Secret to Designing Perfect Landing Pages

Computers have been able to move files between one another since the technology’s very early days. The first File Transfer Protocol (FTP) technology emerged in 1971. Back then, network administrators only needed to move data from one place to the next; security was not an issue. Furthermore, since the computers were probably in the same room, the data did not have very far to go.

Today, there are many ways to move data efficiently and safely over long distances. MOVEit by ipswitch is a good example. It’s very robust yet also very easy to use. It also has a number of audit trail and compliance features that really make it a useful program.

How do you know for sure whether Moveit or some other program is the right one for your business?

What is Secure File Transfer?

FTP still works very well when there is absolutely no need for security, but these instances are few and far between. Some of today’s most popular file transfer options are:

  • Secure File Transfer Protocol: As the name implies, SFTP is FTP plus encryption. The combination is very fast and prevents network eavesdropping. SCP (Secure Copy) is a closely related protocol.
  • Managed File Transfer: MFT is a much more complex option. In addition to file security, it adds a variety of audit, management, reliability, and other features.
  • Email Encryption: Instead of transferring the file as an attachment, a secure email sends a link. Then, the recipient can download the document from a secure site. Moreover, email encryption enables users to send very large files with little drama.
  • Hosting: Originally, file hosting services supported document collaboration and nothing else. Lately, security features have emerged as well, making network hosting a viable secure file transfer option.

All these methods rely on access control. Typically, that involves a username and password. Depending on the organization’s needs, the access control can be much tighter. Usually, this process involves an Identity and Access Management (IAM) system.

Some File Transfer Features

In its most basic form, secure file transfer relies on command line interfaces. This system is automated and not designed for user interface, so there are very few additional features. On the other hand, command line interfaces are very low-cost and allow organizations to maintain control over file security even if they use cloud providers.

SFTP is still the best option for most businesses, but SFTP by itself often falls short. Consider adding additional features like:

  • Auditing: Sometimes, auditing functions are available as an add-on. But organizations that also have compliance issues in this area, such as those that handle Personal Identifying Information (PII), may be better off with MFT.
  • Scheduling: This need is not as common but it’s still out there. Sometimes, users need to send documents at certain times of the day, usually to avoid bandwidth conflicts. Customers with scheduling needs almost always need MFT, because its systems are very robust.
  • Indirect Transfer: Only MFT allows users to send documents to an intermediary server when then forwards them to the recipients. The user and recipient are isolated from each other, and such transfers are easier to track.

Consider the options carefully before making a decision. Then, go with an established provider who stands by its products.